Presentation
An overview of Excelia’s MSc specialisation in Digital Marketing
This Master of Science (MSc) will provide you with extensive knowledge of digital marketing and growth strategies in today’s digital age. Through a combination of practical learning and company-based experiences, you will learn how to implement agile methodologies specifically designed for companies seeking rapid growth. The programme will enable you to enhance your skills by mastering advanced digital marketing techniques, giving you a competitive edge when it comes to reshaping your practices and those of your organisation in a constantly changing business landscape.
Why study for an MSc specialisation in Digital Marketing?
The MSc specialisation in Digital Marketing offered by Excelia Business School educates students to become experts in designing and executing effective digital marketing strategies. Through this programme, students are able to navigate the complex digital landscape, acquiring the skills needed to both target and engage audiences across a variety of digital channels. Once qualified, our graduates have an in-depth understanding of online user behaviour and best practice in communication, enabling them to interact effectively with consumers and optimise the growth of the company in which they work in today’s increasingly connected world.
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LanguageEnglish / French
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QualificationMaster (5 years of higher education)
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Location
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Tuition Fees
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In shortOnline strategy, Automation, Digital Transformation
Accreditations
5 reasons to choose the MSc specialisation in Digital Marketing
A study programme with official recognition
This specialisation is part of the Master of Science in Business Management offered by Excelia Business School. It is a State-accredited qualification with a Grade de Master awarded by the French Ministry of Higher Education, Research and Innovation. This programme is recognised nationally and internationally, guaranteeing credibility and added value in today’s job market.
A highly diverse, vocational study path
This MSc will provide you with solid skills in digital marketing through a variety of lessons in Human Sciences and Marketing, enabling you to understand the key trends and the interactions between people and the digital world. You will be fully equipped to rise to today’s challenges and seize every opportunity offered by digital technology.
Immersive pedagogy aligned with the corporate world
Thanks to a range of opportunities such as internships and work-study placements, as well as regular presentations by industry professionals, you will be immersed in the realities of today’s job market. This programme provides a comprehensive, practical foundation essential for launching your career with sound, relevant savoir-faire.
Experiential and Personal Development (EPD)
This MSc encompasses Experiential and Personal Development, allowing each and every student to develop a unique study path based on personal goals and interests. This offers you an excellent opportunity to fine-tune your professional project, whilst strengthening your personal and professional skills.
The perfect balance between academic research and sector-specific expertise
The MSc specialisation in Digital Marketing is taught by research-active Faculty as well as industry professionals, providing you with the perfect balance of academic theory and real-life practical applications. This combination will broaden your understanding of current practices and position you as a key player in the field of digital marketing.
Programme structure
Classic Track - Paris 
or Tours 
Work-study Track - La Rochelle or Orleans
Classic Track - Paris
Work-study Track - La Rochelle, Tours or Orleans
Les entreprises qui recrutent nos étudiants
Rankings
7
Speak and Act 2024
Best School Experience - Happiness Barometer
11
European Business Schools, Financial Times 2023
Ranked 54th in the world and 11th in France
FAQs
- How is the MSc specialisation in Digital Marketing organised?
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The MSc comprises lessons led by industry professionals, combining theory taught in lecture theatres with tutorials held in small groups, to encourage stimulating, interactive pertinent debate. You will take part in practical projects, such as case studies and Business Games, where you will work in groups to solve real-life issues. In addition, there are a number of themed lectures given by recognised experts. To complement this, our Experiential and Personal Development (EPD) initiative will help you develop soft skills, to ensure you succeed in the world of work.
- What are the career prospects after an MSc specialisation in Digital Marketing?
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Graduates of this MSc from Excelia Business School take up key positions in various branches of digital marketing. Thanks to the school’s close partnerships with leading companies and to its extensive alumni network, graduates benefit from a wealth of career opportunities, in France and abroad. Types of jobs include Digital Marketing Manager, Web Project Manager, SEO/SEM Specialist, and many others.
- How much does it cost to study for this MSc specialisation in Digital Marketing?
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There are various options available: a traditional paid internship, a work-study* track whereby you receive a salary and have tuition fees paid by your host company, and a study-placement whereby you receive a monthly salary but are responsible for paying your tuition fees yourself. Applicants are encouraged to contact us to explore the different possibilities of financing available.
*Programme accessible under conditions for international applicants (please contact the International Admissions team).
- What are the admissions requirements for this MSc specialisation in Digital Marketing at Excelia Business School?
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To join this MSc programme, you need to have validated 3 years of higher education to start in Year 1, or 4 years to start in Year 2.
The admissions process involves a motivation interview which is carried out by internet via our dedicated platform (day and time of your choice)
- Will the school help me to secure a work-study placement or a Study-Placement for the MSc specialisation in Digital Marketing?
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Once you have been accepted onto the MSc and paid your deposit, Excelia Business School will support you in your search.
- You will have access to JobTeaser, a platform offering internship or work-study* placement opportunities, where you can personalise your search.
- The school’s Talent Centre is also there to assist you, with coaches on hand to help you perfect your CV, cover letter and LinkedIn profile and fine-tune your search process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
*Programme accessible under conditions for international applicants (please contact the International Admissions team).
- What are the advantages of studying on this MSc at Excelia Business School?
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By deciding to join this MSc specialisation in Digital Marketing at Excelia Business School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations including EQUIS, AACSB and AMBA. You will benefit from a teaching approach that combines theory with practical experience in stimulating learning environments on our campuses, ensuring you excel in the world of digital marketing.
Lessons
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Year 1
Mastering the fundamentals of management whilst exploring Digital Marketing -
Description Cours EN
Courses/Activities:
- 360° Marketing
- Business Models & Strategy
- Management & Leadership
- Project Management
- Ethics & Corporate Social Responsibility
- Information Systems Management
- Budget Planning & Management
- Finance for Managers
- Methodology
- Environmental & Social Transition
- Excel
- English/French as a Foreign Language
- Prerequisites for specialisation:
- Business Game & Applied Law
- Prerequisites: Marketing professions*
- Responsible Marketing
- International Customer-Supplier Relations
- Innovation Strategies & Design Thinking in the Digital World
*Specificities vary according to campus
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached. -
Year 2
Developing expertise in Digital Marketing -
Description Cours EN
Core course modules - MSc:
- Research Methodology
- Advanced Excel
- Data Driven Management
- Professional Thesis Coaching
- Preparation for vocational integration
- Environmental & Social Transition - 3
Specialisation lessons – MSc specialisation in Digital Marketing:
- Artificial Intelligence & Marketing Automation
- Digital Entrepreneurship
- Natural Referencing & Paid Positioning (SEO/SEA)
- Digital Marketing
- Customer Experience Management
- Data Mining & Data Visualisation
- Information Systems Management & Digital Transformation
- Marketing Research
- Startup Challenge
- Innovation Strategy & Design Thinking in Digital Technology
- Community Management (social media strategies)
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Language:
- French (Work-study Track)
- English (Classic Track)
Assessment:
Three types of evaluation:
- Continuous assessment: 40% of the final mark
Throughout the year, you will work on group or individual projects which will be marked by your teachers - End-of-semester exams: 60% of the final mark
These take the form of written exams - Oral Presentation (defence) and Professional Thesis
The oral is a presentation of your studies and your future studies or your professional project. Concurrently, you will also have to write a thesis on a company case study.
Your teachers:
The teaching team of the MSc specialisation in Digital Marketing is made up of French and international research-active Faculty members who are recognised for their strong expertise in the different fields of management.
The research-active Faculty work with our laboratory, Excelia Lab, offering students innovative pedagogy. In addition, the industry professionals who teach on the programme focus on real-life business issues.
Types of lessons:
Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, you will also have tutorials in smaller groups, depending on your chosen specialisation, language ability, etc.
Your experiences
Business Game
Carried out as a company game, students work in teams to tackle and solve real-life business issues.
Climacité© Project – Classic Track
Through Climacité©, our students have the opportunity to make a personal contribution to the planet. By focussing on one of the UN’s 17 Sustainable Development Goals, the aim of the project is to raise awareness and educate students on the issues of environmental protection and how to effectively address climate change.
Students spend 2 months in an NGO or association, in France or abroad, undertaking a socially responsible, voluntary assignment to benefit the planet and other living beings.
Series of lectures
Throughout the year, industry professionals and experts present a variety of lectures, helping you to understand the different issues and problems facing their industry sector.
Experiential and Personal Development (EPD)
This unique initiative stimulates the development of Soft Skills. In teams or individually, EPD aims to enable all students to reveal their full potential in a multicultural context.
Digital Entrepreneurship
Students are free to choose their own project for this module. The aim is to train students, as future marketing professionals, in how to effectively utilise and leverage digital tools (websites, social media, mobile applications, SEO/SEA) in order to develop and grow their business in today’s digital landscape.
Internship
Students on the Classic Track in Year 1 have the opportunity to carry out an internship, in France or abroad. The theoretical expertise acquired during MSc lessons is therefore put into practice during this company-based period.
Study-Placement
Students on the Classic Track in Year 2 will carry out a Study-Placement, with 3 days per week school-based and 2 days per week company-based.
Work-study: 12 or 24 months
A veritable springboard to rapid vocational integration, work-study allows students to spend an average of 2/3 of their academic year in a company, with 3 weeks company-based followed by 1 week school-based.
More about work-study
Final dissertation
It is the culmination of your academic career and enables the school to assess your ability to analyse complex digital marketing issues. You will be required to carry out a structured analysis, formulate a relevant diagnosis and propose strategic solutions tailored to the digital challenges facing companies.
This experience is also a unique opportunity to carry out in-depth research on an operational subject, under the supervision of research professors. It is an essential asset for enhancing your CV and boosting your career prospects in the field of digital marketing.
Careers
A choice of careers after this MSc specialisation in Digital Marketing
With this MSc specialisation in Digital Marketing, our graduates quickly rise to management positions, in France or abroad.
Given the growing importance of digital communication in corporate strategy, career prospects are particularly promising. You can work in a variety of roles, such as Social Media Manager, SEO/SEM Specialist or even Digital Project Manager. The demand for these skills is continually growing, providing numerous opportunities in a wide range of sectors.
Below is a non-exhaustive list of the types of professions in which you are likely to work.
Types of jobs:
- Marketing Director
- Director of Digital Communication
- Head of e-Marketing / e-Commerce
- Chief Digital Officer (CDO)
- Digital Project Leader (web, e-commerce, mobile)
- Social Media Manager
- e-Commerce Consultant
- SEO/SEA Consultant
- Traffic Manager
- Online Reputation Manager
- Product Manager
- Content Manager
- Digital Media Planner
Facts & Figures
Length of time required to secure a job
of our graduates secure employment within 6 months of graduation
Salaries
average starting salary
Cost of studies
Tuition Fees 2025-2026
Students from within the European Union*
- Classic Track** MSc 24 months (Years 1 and 2): €25,500
- Classic Track** MSc 12 months (Year 2): €15,000
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Classic Track** MSc 24 months (Years 1 and 2): €27,000
- Classic Track** MSc 12 months (Year 2): €16,000
The above fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge: €350*
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university relating to a double qualification (to be paid directly to the partner institution)
*This one-off Multiservice fee gives access to the following services:
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
International Students
For more information about the cost of studying
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
Step 1 : Online application
Submit your application online and select your programme:
LIST OF SUPPORTIVE DOCUMENTS REQUIRED
- CV
- Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
ADMISSIONS FEE
- An admissions fee of €50 is required (to be paid by bank transfer or credit card)
Step 2 : Online video interview
DETAILS OF ADMISSIONS TESTS
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
UPCOMING ADMISSIONS DEADLINES
- Possibility of taking the admissions test all year long.
Step 3 : Admissions test results released and deposit to be paid
ADMISSIONS TEST RESULTS
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
Step 4 : Administrative assistance
CONFIRMATION OF ENROLMENT
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
Step 5 : Proof of academic level required
CONDITIONS OF ACCEPTANCE
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Contact us for more information
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
Step 1 : Online application
Submit your application online and select your programme:
LIST OF SUPPORTIVE DOCUMENTS REQUIRED
- CV
- Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
ADMISSIONS FEE
- An admissions fee of €50 is required (to be paid by bank transfer or credit card)
Step 2 : Online video interview
DETAILS OF ADMISSIONS TESTS
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
UPCOMING ADMISSIONS DEADLINES
- Possibility of taking the admissions test all year long.
Step 3 : Admissions test results released and deposit to be paid
ADMISSIONS TEST RESULTS
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
Step 4 : Administrative assistance
CONFIRMATION OF ENROLMENT
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
Step 5 : Proof of academic level required
CONDITIONS OF ACCEPTANCE
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Contact us for more information
