Presentation
An overview of Excelia’s MSc specialisation in Brand Management
This Master of Science (MSc) specialisation in Brand Management is a comprehensive, pioneering study programme. Developed in collaboration with industry professionals, this unique programme has been designed to prepare you to become part of the next generation of brand managers, excelling in today’s highly competitive business environment. Using an innovative approach to teaching, combining theory and practice, you will explore a range of modules led by our research-active Faculty alongside industry experts who will transmit the latest trends and strategies. You will not only enhance your knowledge of brand management but will master key concepts such as innovation and brand experience.
Why study for an MSc specialisation in Brand Management?
The MSc specialisation in Brand Management at Excelia Business School trains learners to become professionals qualified to take up a wide range of positions relating to brand management, such as Product Manager, Brand Manager, Entrepreneur or even Consultant. Graduates have the relevant expertise to be able to analyse the market environment and identify opportunities whilst anticipating threats in highly competitive sectors. Through the implementation of innovative and differentiating strategies, they are equipped to develop ‘blue ocean’ strategies that will really set them apart. Through their studies, they acquire the necessary flexibility to work successfully in a variety of contexts, whether with advertisers or in agencies, in fields ranging from fashion to the automotive industry, including consumer goods and B2B.
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LanguageEnglish
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QualificationMaster (5 years of higher education)
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Location
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Tuition Fees
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In shortInnovation, Product Marketing, Market Analysis
Accreditations
5 Reasons to choose the MSc specialisation in Brand Management
A study programme with official recognition
This specialisation is part of the Master of Science in Business Management offered by Excelia Business School. It is a State-accredited qualification with a Grade de Master awarded by the French Ministry of Higher Education, Research and Innovation. Thanks to this official recognition, the MSc not only guarantees greater credibility, but also academic and professional excellence, opening the doors to the job market in France and abroad.
A unique approach to Human & Social Sciences
This MSc is characterised by its focus on Human & Social Sciences, enabling you to gain a better understanding of the major issues facing society and the interactions between individuals and groups. This holistic approach will equip you with the keys to understanding the social and cultural dynamics that are essential to modern brand management, a field that mirrors the realities of the world.
Your career, our priority
Excelia Business School will actively accompany you on your way to professional success with one-to-one guidance, CV and interview preparation workshops, and company visits to give you an insight into the world of work. Thanks to our Talent Centre and a number of activities such as lectures and Job Days, you will develop a powerful network and benefit from essential support to help you refine and implement your career plans.
The perfect balance between academic research and sector-specific expertise
The MSc specialisation in Brand Management is taught by research-active Faculty as well as renowned industry professionals, providing you with the perfect balance of academic theory and real-life practical applications. This combination will provide you with a comprehensive and innovative vision of Brand Management, giving you the tools you need to evolve in our constantly changing world.
Openness, International Outlook, Creativity, Modernity
These values, at the heart of this programme, reflect the very essence of the MSc specialisation in Brand Management. By preparing you for an exciting career in line with the expectations of today’s global market, this MSc fosters innovation and flexibility, essential qualities to ensure continued success in the dynamic world of brand management.
Programme structure
Classic Track
Classic Track
Les entreprises qui recrutent nos étudiants
Rankings
7th
Speak and Act 2024
Best School Experience - Happiness Barometer
11th
European Business Schools, Financial Times 2023
Ranked 54th in the world and 11th in France
FAQs
- How is the MSc specialisation in Brand Management organised?
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The MSc comprises lessons led by industry professionals, combining theory taught in lecture theatres with tutorials held in small groups, to encourage stimulating, interactive pertinent debate. You will take part in practical projects, such as case studies and Business Games, where you will work in groups to solve real-life issues. In addition, there are a number of themed lectures given by recognised experts. To complement this, our Experiential and Personal Development (EPD) initiative will help you develop soft skills, to ensure you succeed in the world of work.
- What are the career prospects after an MSc specialisation in Brand Management?
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The MSc specialization in Brand Management opens up a wide range of opportunities. Graduates can take up positions such as Brand Manager, Marketing Project Manager, Communications Manager, Brand Strategy Consultant or perhaps Public Relations Manager. This programme equips students to play key roles in leading companies in sectors such as luxury goods, fashion, consumer goods to name but a few.
- What key skills are acquired on this Master of Science specialisation in Brand Management?
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Through this programme, you will develop skills in brand strategy, marketing project management, digital communication, trend analysis and even storytelling. In addition, you will gain an in-depth understanding of consumer behaviour and cultural dynamics, enabling you to manage brands in a global context and to respond to current market challenges.
- Does this MSc specialisation in Brand Management benefit from official State recognition?
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Yes, Excelia’s MSc specialisation in Brand Management is a State-accredited qualification with a Grade de Master, awarded by the French Ministry of Higher Education, Research and Innovation. This official recognition attests to the quality of the programme and its alignment with national academic standards.
- What is the admissions procedure for the MSc specialisation in Brand Management?
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To join this MSc programme, you need to have validated 3 years of higher education to start in Year 1, or 4 years to start in Year 2. All applicants must satisfy a rigorous selection procedure, which includes submitting an application along with CV and cover letter. The selection panel will be looking at specific criteria: career plans, the coherence of an applicant’s choice of MSc with their academic and professional background, and any previous experience. Academic transcripts and a letter of recommendation (optional) are also taken into consideration.
- How does Excelia support its students in their vocational integration?
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Excelia is committed to supporting its students in their career development. Our Talent Centre offers specific career guidance focussing on self-awareness, personal branding and interview preparation. Events such as Job Days, presentations by industry professionals and practical workshops are designed to help you build a powerful network and to maximise your employability. Our partnerships with leading companies mean that our learners benefit from internship and job opportunities that are directly linked to their career aspirations.
Lessons
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Year 1
Mastering the fundamentals of management whilst exploring Brand Management -
Courses/Activities:
- Marketing 360
- Business Models and Strategy
- Management and Leadership
- Project Management
- Ethics and Corporate Social Responsibility
- Information Systems Management
- Planning and Budget Management
- Finance for Managers
- Methodology
- Environmental and Social Transition
- Excel
- English / French as a Foreign Language (FLE)
- Prerequisite Specialisation:
- Business Game & Applied Law in the Field
- Prerequisites: Marketing Professions
- Responsible Marketing
- International Customer-Supplier Relations
- Innovation Strategies and Design Thinking in the Digital World
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Year 2
Developing expertise in Brand Management -
Core course modules - MSc:
- Research Methodology
- Advanced Excel
- Data Driven Management
- Professional Thesis Coaching
- Preparation for vocational integration
- Environmental & Social Transition - 3
Specialisation lessons - MSc in Brand Management :
- Digital Marketing
- Sustainable Brand Management
- Innovation Marketing
- Marketing for a Circular Economy
- Brand Experience & Gamification
- International Distribution & e-commerce
- Intercultural Customer Relationship Management
- Influence Marketing
- Branding Contracts & Legal Issues
- Mass Cutomisation
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Programme format and language:
- Format: The Classic Track is a full-time programme in 12 or 24 months, depending on the year you join in
- 24 months for students having already validated 3 years of higher education (180 ECTS)
- 12 months for students having already validated 4 years of higher education (240 ECTS)
- Language: English only
Assessment:
Three types of evaluation
- Continuous assessment: 40% of the final mark.
Throughout the year, you will work on group or individual projects which will be marked by your teachers - End-of-semester exams: 60% of the final mark.
These take the form of written exams - Professional Thesis
Your teachers:
The teaching team for this MSc is made up of French and international research-active Faculty members and industry professionals who are recognised for their strong expertise in the different fields of management.
The research-active Faculty work with our laboratory, Excelia Lab, offering innovative pedagogy, whilst the industry professional lecturers focus on real-life business issues.
Types of lessons:
Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, depending on your chosen specialisations, language ability, etc., you will attend tutorials in small groups.
Your experiences
Masterclass: Personal Branding
The aim of this Masterclass is to enable you to optimise your employability and increase your chances of being recruited into your preferred positions; in short… ensuring you are fully prepared for your ‘next professional challenge’! You will learn about social selling strategies, including how to enhance the professionalism of your LinkedIn profile.
Masterclass: Neuromarketing
Students will benefit from an immersive journey where science and marketing meet. A masterclass dedicated to Neuromarketing, a rising discipline in brand strategies, will be led by an expert. Students will discover the keys of Neuromarketing in terms of consumer behavioural influence, advertising insights, and major techniques.
Climacité© Project: 2 months
Through Climacité©, our students have the opportunity to make a personal contribution to the planet. By focussing on one of the 17 Sustainable Development Goals, the aim of the project is to raise awareness and educate students on the issues of environmental protection and how to effectively address climate change.
Students spend 2 months in an NGO or association, in France or abroad, undertaking a socially responsible, voluntary assignment to benefit the planet and other living beings.
Business Game
Carried out as a company game, you will work in teams to tackle and solve real-life business issues.
Series of Lectures
Throughout the year, industry professionals and experts present a variety of lectures, helping you to understand the different issues and problems facing their industry sector.
Internships: 6+ months of experience
This Classic Track offers you the opportunity to carry out a minimum of 6 months of internship, in France or abroad. The theoretical expertise acquired during MSc lessons is therefore complemented and validated by significant company-based experience.
Experiential and Personal Development (EPD)
This unique initiative stimulates the development of Soft Skills. In teams or individually, EPD aims to enable all students to reveal their full potential in a multicultural context.
Careers
A choice of careers after this MSc specialisation in Brand Management
Our graduates quickly take up positions of responsibility in all sectors of activity across all 5 continents. Thanks to the MSc, they rapidly rise to management positions.
Below is a non-exhaustive list of the types of professions in which you are likely to work.
Types of jobs :
- Brand Manager
- Brand Activation Manager
- Brand Portfolio Manager
- Product Manager
- Community Manager
- Consultant
Facts & Figures
Length of time required to secure a job
of our graduates secure employment within 6 months of graduation
Salaries
average starting salary
Cost of studies
Tuition Fees 2024-2025
Students from within the European Union*
- Classic Track MSc 24 months (Years 1 and 2): €24,900
- Classic Track MSc 12 months (Year 2): €14,500
Students from outside the European Union
- Classic Track MSc 24 months (Years 1 and 2): €25,800
- Classic Track MSc 12 months (Year 2): €15,000
- *27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
The above fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge: €250
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university relating to a double qualification (to be paid directly to the partner institution)
Financing your studies
International Students
For more information about the cost of studying
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
