Ludivine DESTOUMIEUX

Ludivine DESTOUMIEUX Research Active Faculty - Assistant Professor
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    • Department
      Marketing Department
    • Languages
      French, English
    • Teaching specialisations
      Market Research, Business Game Simulation, Statistics, Fundamental and Strategic Marketing
    • Areas of research
      Consumer Behaviour, Social influence, Mere exposure effect, Social desirability, Social norms, Advertising, Provocative advertising, Taboos, Fast fashion, Metaverse, Food Transition
    • Campus
      La Rochelle

    Biography

    Holding a PhD in Management Sciences from Toulouse Capitole University, Ludivine Destoumieux joined Excelia Business School as a Marketing lecturer in 2023. Prior to joining Excelia, she held the position of Attachée Temporaire d'Enseignement et de Recherche (ATER) at Toulouse Capitole University. She has shared her expertise in Marketing and Market Research at Toulouse School of Management, Toulouse Business School and Toulouse School of Economics.

    Dr. Ludivine Destoumieux's research focuses on consumer behavior. She explores cognitive biases and theories of social psychology, examining their application to marketing through experimental methods. Her field of interest extends particularly to controversial themes, such as the use of taboo in advertising, the food transition and the impact of fast-fashion.

    During her thesis, she had the opportunity to complete a research stay at the University of British Columbia, in Vancouver, Canada. She is also an active member of a number of scientific associations, and is vice-president of Ateliers de Thésée, an association supported by FNEGE (Fondation Nationale pour l'Enseignement de la Gestion des Entreprises).

  • 2023

    PhD in Management Sciences, Université Toulouse 1 Capitole, France

    2019

    Master of Science Marketing, Université Toulouse 1 Capitole, France

  • 2023

    Research Active Faculty - Assistant Professor, Excelia, La Rochelle, France

    2022-2023

    Temporary Lecturer and Research Assistant, Université Toulouse 1 Capitole, Toulouse, France

    2019-2022

    Doctoral contract, Université Toulouse 1 Capitole, Toulouse, France

    2017-2018

    Junior Marketing and Event Manager, AD’OCC, Toulouse, France

  • Journal articles

    DESTOUMIEUX, L., GROBERT, J., VERNETTE, E. (2022). No more taboos for young people? sex and death in provocative advertisement. Journal of Marketing Trends, 8 (1), 2-15.

  • Papers presented at academic or professional meetings

    DE LAMBALLERIE, E., DESTOUMIEUX, L. (2023). Fast fashion natives et générations précédentes, un fossé concernant les consommations déclarées et intentionnelles de fast fashion ? Mise en lumière de l’effet de la désirabilité sociale. International Marketing Trends Conference (IMTC), Paris.
    DESTOUMIEUX, L., GROBERT, J., VERNETTE, E. (2023). L'usage du tabou auprès des digital natives : le choc, c'est les autres !. 39ème Congrès International de l’Association Française du Marketing (AFM), Vannes.
    DESTOUMIEUX, L., GROBERT, J., VERNETTE, E. (2023). From compliance to internalization: how to make provocative ads effective?. American Marketing Association (AMA) Summer Academic Conference.
    DESTOUMIEUX, L. (2022). Digital native women, a new target for provocative advertising?. 21ème Colloque Marketing Digital, Paris.
    DESTOUMIEUX, L., GROBERT, J., VERNETTE, E. (2021). The new representations and modalities of taboo concept: an application to advertising provocation. 20st International Marketing Trends Conference (IMTC), Venise.
    DESTOUMIEUX, L., VERNETTE, E. (2020). The normative social influence exerted by a group on the individual assessment of taboo sexual advertising stimuli: comparison of compliance between men and women. International Congress of European Marketing Academy (EMAC), Budapest.
    DESTOUMIEUX, L., VERNETTE, E. (2020). Les effets de l’influence normative exercée par un groupe sur l’évaluation individuelle de stimuli publicitaires tabous. 36ème Congrès International de l’Association Française du Marketing (AFM), Biarritz.
    DESTOUMIEUX, L., GROBERT, J., VERNETTE, E. (2020). Les femmes, influençables et plus sensibles aux tabous ? Impact normatif du groupe lors de l’évaluation individuelle de publicités provocantes sexualisant le corps féminin. 19ème Journées Normandes de Recherche sur la Consommation (JNRC), Angers.
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