Florence WINKLER

Florence WINKLER Research Active Faculty - Assistant Professor
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    • Department
      Strategy Department
    • Languages
      French, English
    • Teaching specialisations
      Internationalisation Strategies, International Trade, Geopolitical Risk Management, Strategic Business Game
    • Areas of research
      SME Internationalisation Strategies, Regional Integration (Asia-Pacific), Tourism & Corporate Social Responsibility (CSR)
    • Campus
      La Rochelle

    Biography

    Dr Florence Winkler obtained her Doctorate in Economics, in 1999, from the University of Paris 13, specialising in the monetary and institutional economic dimensions of the integration of East Asian countries.

    She then spent 12 years in the private sector: initially as a Project Manager at the MEDEF (national confederation of French employers), working with the Chief Financial Officer, then for MEDEF International, where she was Manager for Asia, and then as Assistant Manager for Asia-Pacific. Her role here was to put French companies in touch with local economic and political decision-makers in order to develop international economic relations. Within this framework, she managed a large number of major events, such as annual international meetings, bringing together professionals and politicians, as well as having the opportunity to travel extensively within the region.

    Dr Florence Winkler joined Excelia Business School in 2011, as an Assistant Professor, to head up two of the Group’s international MSc specialisations: International Business Management, Purchasing and Supply Chain Management. A year later, she also took on responsibility for overseeing Experiential & Personal Development for MSc programmes, a position she still holds today, in parallel with her teaching and research work.

  • 1999

    PhD in Economics Sciences, Université Paris XIII, France

    1994

    Advanced Degree in Economics, Université Paris XIII, France

    1993

    Master's Degree in International Economics, Université Paris XIII, France

  • 2013

    Foreign Trade Advisor of France, CNCCEF, Paris, France

    2011

    Experiential and Personal Development Director, Excelia, La Rochelle, France

    2008-2011

    Deputy Director, Asia Manager and Special Events, MEDEF International,

    2003-2008

    Head of Asia Service, MEDEF International,

  • Journal articles

    WINKLER, F. (2021). Re-"panser" les stratégies d'internationalisation : l'alternative régionale en Asie du Sud-Est ? Vie et Sciences de l'Entreprise VSE.

    Chapters

    WINKLER, F. (2014). Les investissements chinois en France dans le secteur du luxe., La Chine hors les murs, Présence et influence chinoises hors du territoire de la Grande Chine. CNCCEF.
  • Papers presented at academic or professional meetings

    WINKLER, F. (2022). Lectra 4.0 : Levier de compétitivité et remède à la délocalisation pour l'industrie textile française. Atlas-AFMI.
    WINKLER, F., "Made by China", 2015, La Rochelle, France
    WINKLER, F., "Chine-Asean", 2014, Bangkok, Thailand

    Published cases with instructional materials

    WINKLER, F. (2023). Sereniseat : a needed strategic thinking to boost growth. CCMP.
    WINKLER, F. (2022). Lectra 4.0 : Levier de compétitivité et remède à la délocalisation pour l'industrie textile française. CCMP.
    WINKLER, F. (2021). Worldcast Group : Covid-19, Education et solution média, une opportunité de développement à l'international. CCMP.
    MONTARGOT, N. P., BEAL, L., WINKLER, F. (2020). Hôtel ALTEORA : Développement durable et RSE au service de la performance globale. CCMP.
    WINKLER, F. (2019). Le Logis du Canal, Charente-Maritime : maison d'hôtes face à Airbnb. CCMP, G1972.
    BEAL, L., WINKLER, F. (2019). C&L Associés : start-up pour l'Hôtellerie de Plein Air. CCMP (G1990). CCMP.
    WINKLER, F. (2018). Les P'tits amoureux : can US and chinese markets save a primo-exporting SME in the French gourmet products industry. Centrale de Cas et Médias Pédagogiques.
    WINKLER, F. (2016). MONIN : l'ASEAN, capitaliser sur l'intégration régionale en Asie du Sud-Est. Centrale des cas et médias pédagogiques.
    WINKLER, F. (2015). Tauzia : Creating an innovative offer for Indonesian hotel industry. Centrale de Cas et Médias Pédagogiques.

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