Theme: Generating sustainable business markets
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From May 22 to 24 2025
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At Excelia Business School, Tours Campus
Welcome to the 11th BMM-EMAC Conference hosted by Excelia Business School, at its brand-new Tours campus (France).
The 2025 BMM-EMAC Conference is a unique opportunity to discuss academic papers in-depth before attending the 2025 EMAC conference, hosted by ESIC University, Madrid (Spain), May 25-30.
Excelia Business School Faculty being recognized for its expertise in sustainability issues, we theme the 11th BMM-EMAC conference: ‘Generating sustainable business markets’.
Having a systemic view on sustainability issues, we invite researchers and PhD students from all management disciplines to attend: B2B marketing, finance, purchasing and supply chain management, strategy, economics…
Important dates
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Submission opening: December 1, 2024
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Submission deadline: January 31, 2025
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Accept/Reject notifications: Mid-March, 2025
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Registration opening: October 2025
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Registration deadline for presenting authors: April 22, 2025
- CALL FOR PAPERS
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A transdisciplinary conference
Generating sustainable business markets being a global strategic issue for any B2B company, we propose to adopt during this BMM-EMAC Conference a transdisciplinary approach to this issue.
We thus encourage papers in B2B issues in all facets: sustainable customer-supplier relationships, sustainable supply chains, sustainability and ethics, sustainable finance for sustainable marketing, developing sustainable suppliers networks to comply with B2C customer’s demand, sustainable innovations, managing sustainable brands with suppliers, reconsidering value co-creation with customers, new business models for a more sustainable world…
We also favor papers with a strong managerial impact.
Scientific committee
- Professor Michael Kleinaltenkamp
- Professor Vishal Kashyap, University of Graz (Austria)
- Elham Ghazimatin, University of Stavanger (Norway)
- Elsa Dessaigne, Excelia Business School,Tours, (France)
- Excelia Business School Faculty
- SUBMISSION
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We invite you to submit extended abstracts, full papers, and special sessions proposals by January 31, 2025.
Submission format
- Extended abstract: 3-5 pages, excluding references, tables, and figures
- Full paper: maximum 25 pages, including references, tables, and figures
- For all documents:
- File type: PDF
- Page layout: A4 size page formatting, 2.5 com margins on all sides
- Font: 12 point, Times New Roman, except for main title: 14 point, Times New Roman
- Text: double spaced, justified
- All author identifying information must be removed from the document’s file properties
Online submission
- All submissions should be made to dessaignee@excelia-group.com or ezvanc@excelia-group.com
- The deadline for submission is January 31, 2025. The submission link will open December 1, 2024.
- You will receive a confirmation e-mail after your submission
Conference fees
(subject to the validation of your paper)
- 400 €: standard registration
- 225 €: PhD students
- 120€: practitioners without gala dinner
- 220€: practitioners with gala dinner
Authorship
- Correspondence will be directed to the submitting author
- The corresponding author will receive notice of acceptance or rejection
- If there are multiple authors, the presenting author must be indicated
- An author can be listed as presenter of only one submission, but as coauthor of multiple sessions
- Accepted submissions are not included in the program until the presenting author has registered
Reviewing
- When submitting an abstract or a paper, we kindly ask you to indicate whether you are willing to provide a short review of submissions of other authors
- PROGRAM
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The final program with detailed sessions will be available on the website by end of April 2025.
Thursday May 22, 2025: welcome afternoon
- 2 – 6 p.m: registration and welcome coffee
- 7 p.m.: welcome diner in Tours city center
Friday May 23, 2025 : Paper presentations
- 9 - 10.30 a.m.: roundtable with a keynote speaker
- 10.30 – 11 a.m: coffee break
- 11 a.m - 1 p.m: paper presentations
- 1 – 2 p.m.: lunch
- 2 – 4 p.m: paper presentations
- 4 - 4.30 p.m: coffee break
- 4.30 – 6 p.m: paper presentations
- 7.30 p.m: gala dinner
Saturday May 24, 2025: Paper development workshop with practitioners
- 9-10 a.m: practitioners present their main issues for implementing sustainable strategies
- 10-11.30 a.m: break-out sessions where researchers discuss with practitioners
- 11.30 – 12.30 a.m: presentation in plenary sessions of possible ideas for papers and timetable for future research projects
- VENUE AND ACCOMMODATION
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Tours is located in the World Heritage Loire Valley, 1h30 far from Paris Charles de Gaule airport by train.
It is very convenient to come from abroad to Tours: the long-distance train station is located at Saint-Pierre-des-Corps, and there are many daily direct connections from Paris CDG airport or from Paris Montparnasse station (1 hour travel).
From Saint-Pierre-des-Corps station, you can reach our campus either by bus or by taxi.
Map to Access the Tours Campus
Getting here by tram: Take tram line A to the "Heure Tranquille" stop.
Getting here by bus: Take bus line 5 to the "Portalis" stop.
