MSc in Brand Management

The MSc comprises lessons led by industry professionals, combining theory taught in lecture theatres with tutorials held in small groups, to encourage stimulating, interactive pertinent debate. You will take part in practical projects, such as case studies and Business Games, where you will work in groups to solve real-life issues. In addition, there are a number of themed lectures given by recognised experts. To complement this, our Experiential and Personal Development (EPD) initiative will help you develop soft skills, to ensure you succeed in the world of work.

The MSc specialization in Brand Management opens up a wide range of opportunities. Graduates can take up positions such as Brand Manager, Marketing Project Manager, Communications Manager, Brand Strategy Consultant or perhaps Public Relations Manager. This programme equips students to play key roles in leading companies in sectors such as luxury goods, fashion, consumer goods to name but a few.

Through this programme, you will develop skills in brand strategy, marketing project management, digital communication, trend analysis and even storytelling. In addition, you will gain an in-depth understanding of consumer behaviour and cultural dynamics, enabling you to manage brands in a global context and to respond to current market challenges.

Yes, Excelia’s MSc specialisation in Brand Management is a State-accredited qualification with a Grade de Master, awarded by the French Ministry of Higher Education, Research and Innovation. This official recognition attests to the quality of the programme and its alignment with national academic standards.

To join this MSc programme, you need to have validated 3 years of higher education to start in Year 1, or 4 years to start in Year 2. All applicants must satisfy a rigorous selection procedure, which includes submitting an application along with CV and cover letter. The selection panel will be looking at specific criteria: career plans, the coherence of an applicant’s choice of MSc with their academic and professional background, and any previous experience. Academic transcripts and a letter of recommendation (optional) are also taken into consideration.

Excelia is committed to supporting its students in their career development. Our Talent Centre offers specific career guidance focussing on self-awareness, personal branding and interview preparation. Events such as Job Days, presentations by industry professionals and practical workshops are designed to help you build a powerful network and to maximise your employability. Our partnerships with leading companies mean that our learners benefit from internship and job opportunities that are directly linked to their career aspirations.