Jérôme Piriou, a research-active faculty member in marketing at Excelia Business School, received the 2019 AFMAT Award (Association Francophone en Management du Tourisme - French-speaking tourism management association) for the best pedagogical case in tourism management ‘Léman* sans frontière – A Franco-Swiss marketing collaboration to develop a cross-border tourism destination’.
This work was based on his thesis subject as well as through his close links with the Léman sans frontière association.
* Lake Geneva
For the past several years, Excelia has used case studies in its teaching of business and management.
- For our research-active faculty, cases are an opportunity to enhance their courses with real examples.
- For companies, cases give them the opportunity to re-examine some of their strategic decisions and, at the very least, to share good practice.
- For students, cases are the opportunity to learn through discussion and, ultimately, will improve their employability.
For more information about Innov Case Lab, our centre for case studies
