Rémi BREHONNET

Rémi BREHONNET Research Active Faculty - Associate Professor
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    • Department
      Marketing Department
    • Languages
      English, French
    • Teaching specialisations
      Consumer Psychology, Social & Critical Social Marketing, Advanced Statistics, Quantitative Methodology, Big Data, Data Mining and Machine Learning
    • Areas of research
      Social Marketing, Critical Social Marketing, Addictive Behaviours, Health
    • Campus
      La Rochelle

    Biography

    Dr Rémi Bréhonnet spent 25 years in the international corporate world, working for companies such as Alten and Alcatel-Lucent, among others. In 1998, he joined Alcatel-Lucent University, where his main activities focussed on designing, managing and delivering teaching and training engineering in several countries, in order to train the Group's international business partners. He has also headed up partnerships between leading international schools and Alcatel Corporate, such as the Higher College of Technology & Business in the United Arab Emirates.

     

    In 2004, Dr Bréhonnet resumed his studies in parallel with his work, with the aim of moving from the business world to the world of education and research. In 2011, he joined Excelia Business School as Associate Professor, whilst completing his Doctorate. After having been Director of Studies for the BBA International, he is currently head up the School’s Marketing Studies Department.

  • 2013

    PhD in Management Sciences, Université de Bretagne Occidentale, France

    2007

    Research Master in Management Sciences, Université de Bretagne Occidentale, France

    2005

    Specialized Master, E-business Project Management, ESC Bretagne Brest, France

  • 2023

    Faculty referent for the Data4Value project, Excelia, La Rochelle, France

    2022

    Specialised researcher on soft skills related to Humacité / Climacité missions, Excelia, La Rochelle, France

    2021-2023

    Support for the implementation of the Health and Wellness sector, Excelia, La Rochelle, France

    2021

    Research Active Faculty seconded to the Learners' Experience Department, Excelia, La Rochelle, France

    2013-2020

    Director of academic department Marketing, Excelia, La Rochelle, France

    2012-2013

    Director of academic studies Bachelor International, Excelia, La Rochelle, France

    2011

    Research Active Faculty - Associate Professor, Excelia, La Rochelle, France

    1995-2010

    Cadre - on behalf Alcatel Lucent

    1990-1994

    Expert in Security

    1979-1988

    Navy SEALs Equivalent, French Navy

  • Journal articles

    TAPIA, G., TEYSSEYRE, J., BREHONNET, R., BAUD, A., GAUVREAU, G., GRAY, M., OPRESCU, F. (2024). Childhood trauma and alcohol misuse in college students: The moderating role of minimization. Child Abuse & Neglect, 152, 106749. doi:10.1016/j.chiabu.2024.106749.
    BREHONNET, R., LAGIER-CURRAT, J. (2019). Quand "l'instruction à imaginer" fait évoluer la communication sur les vins. Décisions Marketing (93), 53-70.
    BELLINI, N., BERGAMASCO, M., BREHONNET, R., CARROZINO, M., LAGIER-CURRAT, J. (2018). Virtual Cultural Experiences : The Drivers of Satisfaction. Symphonya. Emerging Issues in Management, 2, pp. 52-65.
    BREHONNET, R., K.GALLOPEL-MORVAN, P.GABRIEL, "L’impact de la présence d’alcool à l’écran sur le désir de consommer de jeunes Français : effet de la valence et du sexe", Journal de gestion et d'économie médicale, October 2014, vol. 32, no. 3, pp. 175-188

    Chapters

    BREHONNET, R., TRINQUECOSTE, J.-F. (2023). Ouvrage Management Marketing du Vin- 2nde Edition ISTE (2023). L’imagerie mentale et le marketing alcoolier : quelles perspectives pour la communication de l’industrie viticole à l’heure des assouplissements de la loi Evin ?. XXX. ISTE Editions.

  • Proceedings from scholarly meetings

    BREHONNET, R., LAGIER-CURRAT, J., BOURGEON-RENAULT, D. (2023). Les effets de l’authenticité perçue de l’artiste dans le contexte d’une stratégie d’association marque/artiste. Workshop International Innovations, Culture et Tourisme 2023. -.
    BREHONNET, R., LAGIER-CURRAT, J., BOURGEON-RENAULT, D., COURVOISIER, F. (2022). Can the perceived authenticity of the artist be measured in the context of his association with a brand?. Mexico: 16th Conference AIMAC.
    BREHONNET, R., "The impact of alcohol consumption in movies on attitude and desire to drink in youth: the role of mental image valence" in 4e journée internationale du marketing, Journée internationale du Marketing de la santé, 2016

    Papers presented at academic or professional meetings

    BREHONNET, R. (2023). Communication vitivinicole et loi Evin: un recours potentiel à l’imagerie mentale. workshop "Vin, consommation & pratiques marketing" organisé par l'IRGO -Université de Bordeaux - avec ISVV - Institut des Sciences de la Vigne et du Vin.
    BREHONNET, R., GABRIEL, P., GALLOPEL-MORVAN, K. (2012). Le placement de produits alcoolisés dans les films et son impact sur l’incitation à consommer: le rôle médiateur de l’imagerie mentale. Journées internationales du marketing santé (n°2).
    BREHONNET, R. (2011). Les effets du placement de la consommation d’alcool sur la motivation à consommer la substance : le rôle médiateur de l’imagerie mentale. 3ème Journée Conduites addictives et Grossesse.
    BREHONNET, R. (2011). Les effets du placement de la consommation d’alcool sur la motivation à consommer la substance : le rôle médiateur de l’imagerie mentale. Colloque doctoral de l’Association Française du Marketing.

    Published cases with instructional materials

    BREHONNET, R., RIMAUD, M.-N. (2024). Semaine du Golfe du Morbihan : 20 ans de passion maritime. CCMP.
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