Poonam RENAULT OBEROI

Poonam RENAULT OBEROI Research active faculty - Associate Professor
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    • Department
      Marketing Department
    • Languages
      English, Hindi
    • Teaching specialisations
      Innovation Marketing, Principles of Marketing, International Marketing, Marketing Research
    • Areas of research
      Open Innovation, Crowdsourcing, Crowdfunding
    • Campus
      La Rochelle

    Biography

    Dr Poonam Oberoi is an Associate Professor of Marketing at Excelia Business School. She joined Excelia Group in 2014 after successfully defending her thesis at Grenoble Ecole de Management the same year.  On the research front, Dr. Oberoi’s primary focus is on innovation and technology management. Her work examines the technology and innovation sourcing decisions that firms make, and the consequences of these decisions.

    Since her appointment at Excelia Business School, she has published research papers on these topics in well-regarded, peer reviewed, international journals such as M@n@gement, Journal of Business Research, and Information & Management. Furthermore, she has published many book chapters and case studies on related topics.

  • 2014

    PhD, Management Sciences, Grenoble Ecole de Management, France

    2012

    MPhil in Business Administration, Grenoble Ecole de Management, France

    2010

    MSc. Innovation & Technology Management, Grenoble Ecole de Management, France

  • 2023

    Responsible for BBA thesis, Excelia, La Rochelle, France

    2021

    Research active faculty - Associate Professor, Excelia, La Rochelle, France

    2014-2021

    Research active faculty - Assistant Professor, Excelia, La Rochelle, France

    2011-2014

    Junior lecturer, Grenoble Ecole de Management, Grenoble, France

  • Journal articles

    OBEROI, P., NAOUI-OUTINI, F. (2024). Market Orientation Dynamic Capability—A Catalyst for Purchasers’ Core Competencies to Achieve Innovative Performance during Supplier Collaboration. Journal of Asia Business Studies, 18 (2).
    PATEL, C., HUSAIRI, M., HAON, C., OBEROI, P. (2023). Monetary Rewards and Self-Selection in Design Crowdsourcing Contests. Managing Participation, Contribution Appropriateness, and Winning Trade-offs. Technological Forecasting and Social Change, 191.
    ZHAO, Z., OBEROI, P. (2022). Designing Crowdsolving Ba: A Closer Look at the Features of Crowdsolving Platforms to Manage Organizational Knowledge. Information and Management, 59 (4). doi:https://doi.org/10.1016/j.im.2022.103641.
    PATEL, T., ROMANI, L., OBEROI, P., RAMASAMY, C. (2021). Gender role entrapment to resist patriarchy: Everyday work of women politicians and gender equality in India. Organization. doi:DOI 10.1177/1350508421995764.
    OBEROI, P., C.PATEL, C.HAON, "Technology sourcing for website personalization and social media marketing: A study of e-retailing industry", Journal of Business Research, November 2017, no. 80, pp. 10-23
    OBEROI, P., C.HAON, I.BODAS FREITAS, "Organizing for Open Innovation: Incorporating the Externality of Control with Diversity of Contribution", M@n@gement, October 2014, vol. 17, no. 3, pp. 180-192

    Chapters

    OBEROI, P. (2022). How Artificial Intelligence is impacting Marketing?. In Edited by John Wang (Ed.), Encyclopedia of Data Science and Machine Learning.. IGI Global.
    OBEROI, P. (2021). Artificial Intelligence and the Future of Businesses (1 ed.). In Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Amanda Lange Salvia, Tony Wall (Eds.), Encyclopedia of the UN Sustainable Development Goals. Industry, Innovation and Infrastructure (pp. 1-9). Springer International Publishing.
    OBEROI, P. (2019). Recycling of Materials for Sustainable Development: Reasons, Approaches, Economics, and Stakeholders of Recycling (1 ed.). In Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Pinar Gökcin Özuyar, Tony Wall (Eds.), Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Responsible Consumption and Production (pp. 1-11). Springer International Publishing.
    OBEROI, P., C.PATEL, C.HAON, "Technology Sourcing for Website Personalization: A Supply- and Demand-Side Perspective" in Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?., KACY K. Ed., Springer, chap. 5.5, pp. 449-462, 2015
    OBEROI, P., ISLAM, G. (2013). The Psychology of Justice in the Workplace: Meaning, Perception and Promotion. In C. Johnson, H. Friedman (Eds.), Praeger Handbook for Social Justice and Psychology. (pp. 87-103). Livre.

  • Proceedings from scholarly meetings

    KIROVA, V., RENAULT OBEROI, P. (2024). Crowdsourcing marketing activities: A Dynamic Capabilities Perspective. AFM 2024, Paris. PARIS: -.
    ZHAO, Z., OBEROI, P. (2020). UNDERSTANDING CROWDSOLVING PLATFORMS’ DESIGN FEATURES : A CONCEPTUAL STUDY BASED ON DESIGN THINKING AND KNOWLEDGE CREATION. Février 2020, San Diego (USA). American Marketing Association.
    OBEROI, P., C.PATEL, C.HAON, I.BODAS-FREITAS, "Enhancing Outcome in Crowdsourcing Contests: Leveraging Motivation, Opportunity, and Ability Framework", American Marketing Association, 2016
    OBEROI, P., C.PATEL, C.HAON, "Technology Sourcing for Website Personalization: A Supply-Side and Demand-Side Perspective" in Academy of Marketing Science 2015, Colloque, 2015
    OBEROI, P., C.HAON, "Diversity of community members and communication between them: Effects on contest performance" in DRUID Academy 2014, Aalbourg, Colloque, 2014
    OBEROI, P., C.PATEL, "Performance of Open innovation in IT-Based Services: Role of Outsourcing and Personalization" in 2013 American Marketing Academy Winter Marketing Educators' Conference, Colloque, 2013
    OBEROI, P., I.BODAS-FREITAS, C.HAON, "Solving Achilles's Heel Problem in Open Innovation: Role of Diversity of Contribution and Locus of Selection" in 2013 Strategic Management Society Annual Conference Atlanta, Colloque, 2013
    OBEROI, P., P.SAVIOTTI, "Impact of Cognitive Distance between firms on the likelihood of alliance formation: A study in biotechnology-pharmaceutical industry" in DRUID-DIME Winter Conference 2011, Aalborg, Colloque, 2011
    OBEROI, P., C.PATEL, C.HAON, I.BODAS-FREITAS, "Firm Openness and Performance" in British Academy of Management Conference 2010, Sheffield, Colloque, 2010

    Papers presented at academic or professional meetings

    RENAULT OBEROI, P. (2022). Digital education & student motivation during COVID19: A Phenomenological Study. MACCA 2022, Jan 2022, La Rochelle, France.
    OBEROI, P., NAOUI-OUTINI, F. (2020). Market Orientation—Purchaser’s Core Competency to Achieve Innovative Performance during Supplier Collaboration. Journée de Recherche en Supply Chain et innovation.
    OBEROI, P. (2020). Managerial and Organizational Utilization of Artificial Intelligence. Journée Internationale de Recherche en Intelligence Artificielle.
    OBEROI, P., NAOUI-OUTINI, F. (2019). Market Orientation-a catalyst for achieving innovative performance for purchasers during supplier collaboration. Prolog.
    OBEROI, P., C.PATEL, "More is Less OR More is More? Role of Degree of Contribution and Selection in Performance of Open Innovation" in British Academy of Management Conference, 2012, Cardiff, 2012 Coauthorspresented
    OBEROI, P., C.PATEL, C.HAON, "Firm Openness and Performance: A Supply and Demand Side Perspective" in ENEF 2011, Strasbourg, 2011

    Published cases with instructional materials

    OBEROI, P. (2023). Easy-Contact: Introducing a Service Innovation to otherwise marginalized clients. Centrale de Cas et Médias Pédagogiques.
    OBEROI, P. (2022). Corporate Social Responsibility at Créabois: Case Study of a French Cooperative. The Case Center, 722-0047-1.
    OBEROI, P., STENGER, C., RIMAUD, M.-N. (2020). Tribu expérientiel. CCMP, M2084.
    OBEROI, P. - "Collaborative options in open innovation" - 2017, The Case Center
    OBEROI, P. - "Crowdfunding case study" - 2016, ECCH Case Center
    OBEROI, P. (2015). Bee - the open innovation platform: tackling the challenge of fixed versus volatile communities. ECCH Case Center.
    OBEROI, P. (2013). The bold new world of open innovations: Sustaining dynamic relationships between online platforms, client firms and virtual communities. ECCH.

    Press articles

    RENAULT OBEROI, P., LAVANYA, L. (2023). Feminine hygiene products need better marketing in India.
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