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Department
Marketing Department -
Languages
French, English, Arabic -
Teaching specialisations
Experiential Tourism, World Business Cultures, Air Transport and Tourism Destination Development , Applications in Tourism Management , Business Tourism Management, Meetings, Incentives, Conferences and Exhibitions (MICE), Designing and Marketing Travel Packages , Event and Destination Marketing, Experiential marketing, Services Marketing , Strategic Tourism Marketing, Marketing des destinations touristiques -
Areas of research
Co-creating the Customer Experience, Participatory/Collaborative Culture and Customer Engagement, The Experiential Dimension in Tourism, Travel and Air Travel, Innovation in New Tourism Products and Services -
Campus
La Rochelle
Biography
During his career, Dr Nour Eddine Chiadmi has acquired significant international expertise in the fields of Management and Marketing of Air Transport as well as in Travel and Tourism. He has more than twenty years’ experience in different cultural environments: Europe, North America, Arab-Africa and Asia. He joined Excelia Business School in 2008.
With qualifications in Business Administration from the University of Poitiers and in Marketing from the University of Paris Dauphine, he took the decision to join SHTM Polytechnic Hong Kong University to pursue his doctoral studies and thereby fulfil a long-held dream of helping to bring the academic and business worlds closer together. In 2014, he obtained his PhD in Hotel and Tourism Management and is now Associate Professor at Excelia Business School
Dr Nour Eddine Chiadmi focusses on the exploration of two areas: on the one hand, conceptual and managerial, and, on the other, the pooling of synergies for a better world for all stakeholders in today’s society.
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Department
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2015
Doctor of Hotel and Tourism Management, The Hong Kong Polytechnic University, China
1982
Specialized Master, Business Administration, Marketing, Université Paris IX Dauphine, France
1981
Master of Business Administration, Business Administration, Université de Poitiers, France
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2009
Research Active Faculty - Associate professor, Excelia, La Rochelle, France
2008-2009
Director of La Rochelle Business School of Tourism, Excelia, La Rochelle, France
2004-2008
Teacher, Université LAVAL, Québec , Canada
1998-2004
Chief of Executive Officer, Evasion Tours Inc, Montréal, Canada
1993-2004
Chief of Executive Officer, Inspiration Tours , Marrakech, Morocco
1991-2004
Chief of Executive Officer, Synergy Travel , Copenhague, Denmark
1987-1991
General Manager for Scandinavia, Finland and Island, ROYAL AIR MAROC, Casablanca, Morocco
1982-1987
Head of Tourism and International Promotion Department, ROYAL AIR MAROC, Casablanca, Morocco
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Journal articles
LADHARI, R., RIOUX, M., SOUIDEN, N., CHIADMI, N.-E. (2018). Consumers’ motives for visiting a food retailer's Facebook page. Journal of Retailing and Customer Services, 50, 379-385. doi:10.1016/j.jretconser.2018.07.013.CHIADMI, N.-E., SOUIDEN, N., LADHARI, R. (2017). Destination personality and destination image. Journal of Hospitality and Tourism Management, 32 (32), 54-70. doi:https://doi.org/10.1016/j.jhtm.2017.04.003. -
Papers presented at academic or professional meetings
CHIADMI, N.-E., "Co-creating the tourist’s personal scent with a French touch: The Fragonard Paris experience." in International business and consumer research, 2015, Quebec, CanadaCHIADMI, N.-E. (2011). The Singaporization of International Airline Services. Recherche en Marketing du Tourisme et des Loisirs TTRA.CHIADMI, N.-E., GALLOUJ, K., LE COROLLER, C. (2010). Typologie et modèles d‘innovation dans le secteur du tourisme.. International research seminar in services management.CHIADMI, N.-E., GALLOUJ, K. (2010). L'innovation dans le tourisme, logiques, modèles et trajectoires.. Journées de recherche en marketing de Bourgogne.
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