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Department
Marketing Department -
Languages
English, Vietnamese -
Teaching specialisations
Digital Marketing , Innovation Marketing, Community Management, Social Media Marketing -
Areas of research
Artificial Intelligence & Robots, Marketing of Innovation and New Technologies, Consumer Behaviour -
Campus
La Rochelle
Biography
Dr Ngoc Bich Dang obtained a Doctorate in Marketing from the University of Toulouse Capitole. She joins Excelia Business School in 2022 as an Assistant Professor in Marketing. Before joining Excelia, she held the positions of Assistant Professor at the Vietnam National University, Research Assistant at the TBS Business School, and Teaching and Research Assistant (ATER) at the University of Toulouse Capitole.
Her research interests include artificial intelligence & robots, marketing of innovation and new technologies, and consumer behaviour. Ngoc Bich Dang has received research grants from organizations in France, Vietnam, and Taiwan. She is also an academic member of several research associations.
She worked in the Marketing department at Panasonic and Siam Cement Group companies before starting her academic career.
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Department
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2022
PhD in Management Sciences, Université Toulouse 1 Capitole, France
2019
Master of Philosophy (MPhil) in Marketing, Université Toulouse 1 Capitole, France
2017
Master of Science, Université Toulouse 1 Capitole, France
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2022
Research Active Faculty - Assistant Professor, Excelia, La Rochelle, France
2020-2022
Temporary Lecturer and Research Assistant, Université Toulouse 1 Capitole, Toulouse, France
2019-2020
Research Assistant, Toulouse Business School, Toulouse, France
2014-2016
Assistant Professor, Vietnam National University, Ho Chi Minh, Vietnam
2011-2014
Marketing Executive, Panasonic, Ho Chi Minh, Vietnam
2010-2011
Sales & Marketing Executive, Siam Cement Group (SCG),
2010-2016
Founder and Owner, ELLA - Fashion & Cosmetics Shop,
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Journal articles
DANG, N. B., BERTRANDIAS, L. (2023). Social robots as healing aids: How and why powerlessness influences the intention to adopt social robots. Technological Forecasting and Social Change, 196, 122845. doi:10.1016/j.techfore.2023.122845.VO, T. T. N., DANG, N. B., MAI, P. T. (2016). Similarities and differences between service and product brand images - Evidence from education service. Science and Technology Development Journal, 19 (2), 91-103. doi:10.32508/stdj.v19i2.730.Books
DANG, N. B. (2018). Consumer Behavior. Vietnam National University Press. -
Proceedings from scholarly meetings
DANG, N. B. (2020). Robots are “alive”? Effect of loneliness on the intention to adopt social robots. Zagreb: 11th European Marketing Academy Regional Conference (EMAC).DANG, N. B. (2020). An analysis of the relationship between loneliness and the adoption of social robots. AMA Summer Academic Conference. American Marketing Association.DANG, N. B. (2018). slave or a life partner? Studying the effect of balance of power on the intention to adopt a companion robot. Porto: 21st Academy of Marketing Science (AMS) World Marketing Congress.DANG, N. B. (2018). Un robot pour améliorer son bien-être ? Effet du manque perçu de pouvoir sur l'intention d'adopter un robot compagnon. 34ème Congrès International de Association Française du Marketing (AFM), Strasbourg, France.DANG, N. B. (2018). The effects of balance of power and anticipated well-being on the acceptance of companion robots. Glasgow: 47th European Marketing Academy Conference (EMAC).
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