Lili ZHENG Research Active Faculty - Associate Professor
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    • Department
      Marketing Department
    • Languages
      Chinese (mandarin), French, English
    • Teaching specialisations
      Digital Marketing & e-Commerce, Consumer Behaviour and Online Consumer Decision-Making, Online Consumer Satisfaction and Loyalty, Communications, Advertising, Negotiation, Services Marketing
    • Areas of research
      Consumer Behaviour and Online Consumer Decision-Making, Emotions and Digital Technology (Mobile Applications, Online Services etc.), Online Consumer Satisfaction and Loyalty, Risk Perception and Consumer Confidence in Online Shopping, Social Media and Online Communities, Cross-Cultural Comparative Studies, Research Methodology
    • Campus
      La Rochelle

    Biography

    Dr. Lili Zheng is an associate professor specializing in consumer behavior in the digital age, the adoption of new technologies, and the digital transformation of businesses. She earned her PhD in Management Science from the University of Grenoble and her HDR from the University of Paris Nanterre. She was a visiting scholar at UQAM, supported by a mobility grant from the Auvergne-Rhône-Alpes region, and she has also received prestigious Eiffel Excellence and China Excellence scholarships.

    Lili supervises several PhD theses, covering topics such as blue tourism and the adoption of mobile payment applications. She coordinates and participates in international research projects in collaboration with esteemed institutions. Her work has been published in leading academic journals recognized by ABS and FNEGE, such as the Journal of Business Research and Journal of Information Technology and People. Lili has also contributed to numerous collective volumes and book chapters published by reputable editors such as Presses de l'Université du Québec and IGI Global. She co-organizes the annual International Research Day on AI and actively participates in scientific committees, serving as a session chair or proceedings editor. She is a member of several scientific associations, including AIM, FNEGE, AFM, and AFREN, and regularly reviews articles for renowned academic journals.

    Through her commitment to teaching, research, and knowledge dissemination, Lili Zheng significantly contributes to the advancement of marketing and management sciences in the digital age while strengthening ties between academic communities on an international scale.

  • 2022

    Qualification to Direct Research, Management Sciences, Université Paris Nanterre, France

    2013

    PhD in Management Sciences, Université de Grenoble 2 - Pierre Mendès France

    2010

    MSc in Marketing, Université de Rennes 1

  • 2018

    Research Active Faculty - Associate Professor, Excelia, La Rochelle, France

    2013-2018

    Research Active Faculty - Assistant Professor, Excelia, La Rochelle, France

  • Journal articles

    ONCEL, G. A., PLAISENT, M., ZUCCARO, C., ZHENG, L., BERNARD, P. (2023). Intention to recycle mobile phone: Gender comparison in Turkey universities. The IBIMA Business Review.
    ZHENG, L. (2023). How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love. Information Technology and People. doi:10.1108/ITP-06-2022-0465.
    ZHENG, L., PLAISENT, M., ONCEL, A., BERNARD, P. (2021). Examination of Factors Relative to the Intention to Recycle. International Journal of Renewable Energy & Biofuels.
    ZHENG, L., MONTARGOT, N. (2021). Anger and fear: A study of the effects of negative emotions on hotel employees’ information technology adoption. International Journal of Productivity and Performance Management.
    ZHENG, L. (2021). The classification of online consumer reviews: A systematic literature review and integrative framework. Journal of Business Research, 135 (226-251).
    ZHENG, L., BENSEBAA, F. (2021). Need for touch and emotional states of online shoppers: Promising interaction and possible effects on consumer decision making. International Journal of Retail and Distribution Management.
    ZHENG, L., BENSEBAA, F. (2020). L’effet des émotions sur l’utilisation des services bancaires en ligne. Communication & management, 17 (2), pp. 121-139.
    ZHENG, L. (2019). Extending the expectation-confirmation model of IS continuance: the role of consumption emotions in users’ mobile gaming application continuance intention. Information Technology & People, 33 (1), pp. 340-360.
    ZHENG, L., L., "Does online perceived risk depend on culture? Individualistic versus collectivistic culture", Journal of Decision Systems, 2017, vol. 26, no. 3, pp. 256-274
    RUEL, S., ZHENG, L. (2017). Comment collaborer avec nos amis venant de loin ? L’impact culturel sur le développement d’une relation internationale acheteur-fournisseur : cas de la Chine. Gestion 2000, 34 (1), 117-140. doi:10.3917/g2000.341.0117.
    ZHENG, L., J.-W.ZHOU, M.PLAISENT, P.BERNARD, "Psychological Contract, Organizational Commitment and Work Satisfaction: Survey of Researchers in Chinese State-owned Engineering Research Institutions", Open Journal of Social Sciences, 2014, vol. 2, pp. 217-225
    ZHENG, L. (2013). Do cultural values always endure? A study of France and China. International Journal of Management and Computing Sciences (IJMCS), 3 (4), 08-16.
    ZHENG, L., M.PLAISENT, P.PECQUET, P.BERNARD, "Chinese and French consumer perceived risk in online shopping: the role of uncertainty avoidance", IAMURE, January 2013, vol. 5, no. 1, pp. 59-78
    ZHENG, L., M.FAVIER, P.HUANG, F.COAT, "Chinese consumer perceived risk and risk relievers in e-shopping for clothing", Journal of Electronic Commerce Research, 2012, vol. 13, no. 3, pp. 255-274

    Books

    ZHENG, L., M.PLAISENT, C.ZUCCARO, P.BERNARD, S.FAVREAU, Introduction à l’analyse des connées de sondage avec SPSS , Presses de l'Université du Québec, Montréal, Canada, 2018
    ZHENG, L., M.PLAISENT, K.MARIEM, B.BERNARD, Concepts et outils des sondages web : Introduction à LimeSurvey et SurveyMonkey, Presses de l'Université du Québec, Montréal, Canada, 2018
    ZHENG, L., PLAISENT, M., MARIEM, K., BERNARD, P. (2018). Concepts et outils des sondages web : Introduction à LimeSurvey et SurveyMonkey. Montréal: Presses de l'Université du Québec.
    ZHENG, L., PLAISENT, M., ZUCCARO, C., BERNARD, P., FAVREAU, S. (2018). Introduction à l’analyse des données de sondage avec SPSS. Montréal: Presses de l'Université du Québec.
    ZHENG, L., M.PLAISENT, C.ZUCCARO, P.BERNARD, Introduction à la modélisation d'équations structurelles avec AMOS dans la recherche en gestion, Presses de l'Université du Québec, Québec, Canada, 2017
    ZHENG, L., M.PLAISENT, F.DAYGAGBIL, C.ZUCCARO, P.BERNARD, Web-Surveys Issues and Methods: A Primer, Les Éditions de l’Institut Fidal Inc., Montreal, 2016
    ZHENG, L., PLAISENT, M., DAYGAGBIL, F., ZUCCARO, C., BERNARD, P. (2016). Web-Surveys Issues and Methods : A Primer. Les Éditions de l’Institut Fidal Inc.

    Chapters

    PLAISENT, M., LAFORTUNE, J.-M., ZHENG, L., NDINGA , P., TOMIUK, D., CORTES, S., ... BERNARD, P. (2024). Can Serious Games and AI Rejuvenate Museums. In AI Innovations for Travel and Tourism (Ed.). IGI Global.

  • Proceedings from scholarly meetings

    ZHENG, L., ONCEL, A. (2021). Developing a framework for predicting intention to recycle. 37th International Business Information Management Conference (pp. 5330-5338). IBIMA Conférence.
    BELLAAJ, M., ZHENG, L. (2019). Modélisation du processus de la co-création de valeur dans un environnement multi-canal., International Business Information Management Conference (34th IBIMA). IBIMA Conférence.

    Papers presented at academic or professional meetings

    ZHENG, L. (2019). Understanding the economic and social impact of online consumer review a review and integrative model. Annual Conference JMS China Marketing Science.
    PLAISENT, M., ZHENG, L. (2019). NEWS 3.0: A proposal for newspapers survival. SMARTS 9th National and International Conference.
    ZHENG, L. (2019). Online Consumer Review and its Measurements: A literature review. International Conference on Data Mining, Communications and Information Technology.
    ZHENG, L., "The effects of positive and negative emotions in Chinese users’ continued use of mobile games" in Global Marketing Conference GMC 2018, 2018, Tokyo, Japan
    ZHENG, L. (2018). Extending the expectation-confirmation model of IS continuance: the role of emotions in Chinese users' continuance intention towards mobile gaming applications. International Conference on Digital Innovation and Financing (DIF-2018).
    ZHENG, L. (2016). « L’influence de la culture sur le développement de la relation acheteur fournisseur dans un contexte international. Une étude sur une entreprise chinoise CNPT. 5th INTERNATIONAL RESEARCH EVENT: International Studies in Management and Organisations.
    ZHENG, L., "How non profit art websites improve their visibility ?" in Global marketing conference, 2016, Hong Kong
    ZHENG, L., "L’impact de la distance du pouvoir, de l'individualisme, et de l'évitement de l'incertitude sur la relation acheteur fournisseur international", 2016, Nice
    ZHENG, L., "L’influence de la culture sur le développement de la relation acheteur fournisseur dans un contexte international.T ", 2016, Tunis, Tunisia
    ZHENG, L., "How non-profit art websites improve their visibility ? " in Global Marketing Conference, 2016, Hong Kong, China
    ZHENG, L., M.PLAISENT, P.BERNARD, "How non-profit art websites improve their visibility? " in The Asian Conference on Arts and Culture (ACAC2015), 2015, Bangkok, Thailand
    ZHENG, L., M.PLAISENT, A. ENRIQUEZ, J.CRUZ, P.BERNARD, "Addiction to Facebook: A Dark Side of Smart Life?" in 7th International Conference on Advances in Information Technology (IAIT2015), 2015, Bangkok , Thailand
    ZHENG, L., "A Cross-Cultural Research on Risk Involved with Online Shopping: China, France, Canada and Thailand" in 4th International Conference on Intelligent Computational Systems (ICICS'2014), 2014, Bangkok, Thailand
    ZHENG, L., "Comparability Regarding Cross-Cultural Research: Establishing Data Equivalence Using Amos Multi-Group Analysis" in PLS 2014, 8th International Conference on Partial Least Squares and Related Methods, 2014, Paris, France
    ZHENG, L., "The influence of Individualism/Collectivism on consumer’s perception of risk online" in International Research Collaborations Conference, 2014, Oxford, United Kingdom
    ZHENG, L., "Does perceived risk of buying on the Internet depend on culture" in 2014 Global Marketing Conference at Singapore, 2014, Singapour, Singapore
    ZHENG, L., J.-W.ZHOU, M.PLAISENT, P.BERNARD, "Psychological Contract, Organizational Commitment and Work Satisfaction: Survey of Researchers in Chinese State-owned Engineering Research Institutions" in MASS2014 International Conference on Management and Service Science, 2014, Suzhou, China
    ZHENG, L., M.FAVIER, M.PLAISENT, R.TOFFOLI, P.BERNARD, "Reputation, Perceived Risk and Intention to Repurchase in Post-purchase Stage of Online shopping: A cross-Cultural Comparison Study " in 18ème colloque de l’Association Informations et Management (AIM), 2013, Lyon, France
    ZHENG, L., "A cross-cultural research on consumer perceived risk through a website retailer: China, France, Canada and Thailand " in Organizations and Society in Information Systems OASIS pre-ICIS workshop, 2013, Milan, Italy
    ZHENG, L., "Does culture values endure over time? A study of France and China" in 9th ICMBS 2013 International Conference , 2013, Montréal, Canada
    ZHENG, L., C.ZUCCARO, M.PLAISENT, P.BERNARD, "Antecedents and consequences of perceived risk in internet shopping in China" in 14th GITMA 2013 Global Information Technology Management Association, 2013, Kuala Lumpur, Malaysia
    ZHENG, L., LAM, F.-L., CHAN, P., BERNARD, P., PLAISENT, M. (2013). The Success Factors of the Succession Process in Small and Medium-Sized Family Businesses in a One Child Context of China. 2013 Annual Conference on Management and Social Sciences.
    ZHENG, L., FAVIER, M., PLAISENT, M., TOFFOLI, R., BERNARD, P. (2013). Reputation, Perceived Risk and Intention to Repurchase in Post-purchase Stage of Online shopping: A cross-Cultural Comparison Study. 19ème AIM l’Association Informations et Management.
    ZHENG, L., ESTRADA, J.-F., PLAISENT, M. (2013). La réputation sur les réseaux sociaux en ressources humaines : Situation actuelle et pistes de recherche. 2013 Workshop AIM, 3rd IT & Culture workshop.
    ZHENG, L., PLAISENT, M., MERCIER, D., BERNARD, P. (2013). L’évaluation des organismes de bienfaisance : ratios ou certification. 31ème Université d’été de l’Audit social.
    ZHENG, L., PLAISENT, M., PECQUET, P., BERNARD, P. (2013). Chinese and French consumer perceived risk in online shopping: the role of uncertainty avoidance. IAMURE.
    ZHENG, L., ZUCCARO, C., PLAISENT, M., BERNARD, P. (2013). Antecedents and consequences of perceived risk in internet shopping in China. 05s of Global Information Technology (COGIT).
    ZHENG, L., ZUCCARO, C., PLAISENT, M., BERNARD, P. (2013). Antecedents and consequences of perceived risk in internet shopping in China. 14th GITMA 2013 Global Information Technology Management Association.
    ZHENG, L., M.FAVIER, P.HUANG, F.COAT, "Chinese consumer perceived risk and risk relievers in e-shopping for clothing" in 17ème colloque de l’Association Informations et Management (AIM), 2012, Bordeaux, France
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