Kenneth Richard DEANS

Kenneth Richard DEANS Research Active Faculty - Professor Emeritus
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    • Department
      Marketing Department
    • Languages
      English
    • Teaching specialisations
      Digital Marketing, e-Commerce, Services Marketing , Marketing Strategy, Principles of Marketing
    • Areas of research
      B2B Clusters, Digital Marketing, e-Commerce, Services Marketing, Augmented Reality , Marketing Strategy, Marketing
    • Campus
      La Rochelle

    Biography

    A native of Scotland, Professor Kenneth Deans holds a Bachelors in Science and a PG in Business Studies. Whilst working for the Pilkington Group on the dissemination of medical laser innovation, he obtained his Doctorate.  He spent several years working with major companies including the Aviation Corporation of America (AVCO), Scottish & Newcastle Breweries and Cadbury Schweppes, and also ran his own online start-up.  
       
    Always maintaining close contact with the corporate world (he regularly participated in professional seminars), he has taught Marketing on four continents for thirty seven years. He was a Professor at Excelia Business School from 2014 and Deputy Director of Research since 2019. He retired from full time employment in August 2020 when he was made an Emeritus Professor. This allows him to formally retain research links and interests with Excelia and other collaborators around the world.  
       
    His research work, in collaboration with international researchers, has led to 130 international publications in journals, books, book chapters and peer-reviewed conference proceedings. He was HoD of a 30 strong Marketing Department for 6 years, served on numerous Business School and University committees and served as Treasurer and President of the Australian & New Zealand Marketing Academy (ANZMAC).  A member of several editorial boards of international marketing journals, he remains on the board of European Journal of Marketing, Australasian Marketing Journal and Journal of Internet Business.

  • 1996

    Philosophiae Degree, Business Administration, Marketing, University of Strathclyde, Ecosse, United Kingdom

    1979

    Specialized Master, Management Sciences, Marketing, Edinburgh Napier University

    1978

    Bachelor of Science, Science, Culture Générale, The University of Edinburgh

  • 2020

    Research Active Faculty - Professor Emeritus, Excelia, La Rochelle, France

    2019-2020

    Deputy Director of Research

    2018-2020

    Research Active Faculty - Full Professor

    2002-2002

    Visiting professor, Jilin University, Jilin, China

  • Journal articles

    DEANS, K. R., FELZENSZTEIN, C., DANA, P.-L. (2018). Small firms in regional clusters: local networks and internationalization in the Southern Hemisphere. Journal of Small Business Management.
    DEANS, K., R., S.AL-IMAMY, J.GNOTH, "The Role of Augmented Reality in the Interactivity of Co-creation - A Critical Review", International Journal of Technology and Human Interaction, September 2018, vol. 14, no. 3, pp. 88-104
    DEANS, K. R., C.FELZENSZTEIN , E.GIMMON, "Coopetition in regional clusters: Keep calm and expect unexpected changes", Industrial Marketing Management, February 2018, vol. 69, no. C, pp. 116-124
    DEANS, K. R., G.BRESSOLLES, F.DURRIEU, "An Examination of the Online Service-Profit Chain, International Journal of Retail and Distribution Management", N/A, 2015
    TIGRE MOURA, F., J.GNOTH, K. R.DEANS, "Localizing cultural values on tourism destination websites: the effects on users' willingness to travel and destination image", Journal of Travel Research, 2014, vol. 54, no. 4, pp. 528-542
    DEANS, K. R., C.FELZENSZTEIN, "Marketing practices in wine clusters: insights from Chile", Journal of Business and Industrial Marketing, 2013, vol. 28, no. 4
    DEANS, K. R., CHAI, J. C. Y., BIGGEMANN, S. (2012). The influence of acculturation on consumer relational bonding in banking relationships. Journal of Strategic Marketing, 20 (5), 393-410.
    CHUA, A., K.ROBERTSON, M.PARACKAL, K. R.DEANS, "Conveying trust: transparency and credibility methods in corporate blogs", New Zealand Journal of Applied Business Research, 2012, vol. 10, no. 2, pp. 1-15
    GHANDOUR, A., G.BENWELL, K. R.DEANS, "Measuring the performance of e-commerce websites. An owner's perspective", Pacific Asia Journal of the Association for Information Systems, 2011, vol. 3, no. 1, pp. 1-29
    TANAKINJAL, G., K. R.DEANS, B.GRAY, "Intention of Adopt Mobile Marketing: an exploratory study in Labuan, Malaysia", Asian Journal of Business Research, 2011, vol. 1, no. 1, pp. 62-79
    TANAKINJAL, G., K. R.DEANS, B.GRAY, "Innovation characteristics, perceived risk, permissibility and trustworthiness in the adoption of mobile marketing", Journal of Convergence Information Technology, 2010, vol. 5(2), pp. 112-123
    CHUA, A., M.PARACKAL, K. R.DEANS, "Conceptualising co-creation of value via corporate blogs: a proposed research framework", International Journal of the Computer, the Internet and Management, 2010, vol. 18, pp. 1-8
    TANAKINJAL, G., K. R.DEANS, B.GRAY, "Third screen communication and the adoption of mobile marketing: a Malaysia perspective", International Journal of Marketing Studies, 2010, vol. 2(1), pp. 36-47
    GHANDOUR, A., K. R.DEANS, G.BENWELL, "Measuring e-commerce website success", Interdisciplinary Journal of Contemporary Research in Business, 2010, vol. 1, no. 12, pp. 21-41
    DEANS, K. R., A., P. H.CHUA, C.PARKER, "Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a Proposed Future Research Agenda", Australian Journal of Information Systems, 2010, vol. 16, no. 1, pp. 117-136
    DEANS, K., R., B., J.GRAY, S.MATEAR, T., C.GARRETT, "Assessing Sources of Competitive Advantage in a Service Dominant World", Australasian Marketing Journal, 2007, vol. 15, no. 1, pp. 69-75
    DEANS, K. R., M.THYNE, N.CONNON, "Corporate travel procurement: the client agency relationship", Journal of Customer Behaviour, 2007, vol. 6, pp. 93-108
    DEANS, K., R., J.BELL, S.LOANE, "Internet adoption by rapidly internationalising SMEs: a further challenge to staged e-adoption models", International Entrepreneurship Journal and Small Business, 2006, vol. 4, no. 3, pp. 277-290
    DEANS, K., R., B.WEISCHEDEL , S.MATEAR, "A Qualitative Approach to Investigating Online Strategic Decision-Making", Qualitative Market Research, 2005, vol. 8, no. 1, pp. 61-76
    DEANS, K. R., R.SINKOVICS, J.BELL, "Using Information Communication Technology to Develop International Entrepreneurship Competencies", Journal of International Entrepreneurship, 2004, vol. 2, no. 1-2, pp. 125-137
    DEANS, K. R., B., J.GRAY, K.KNIGHTBRIDGE, "Web marketing practices of service providers", Service Industries Journal, 2003, vol. 23, no. 3, pp. 82-102
    DEANS, K., R., S.ADAM, R.MULYE , D.PALIHAWADANA, "e-Marketing in Perspective: A Three Country Comparison of Business Use of the Internet", Marketing Intelligence and Planning, 2002, vol. 20, no. 4, pp. 243-251
    DEANS, K., R., E.O'BRIEN, "Educational Supply chain - A Tool for Strategic Planning in Tertiary Education", Marketing Intelligence and Planning, 1996, vol. 14, no. 2, pp. 33-40
    DEANS, K. R., E.O'BRIEN, "The Position of Marketing Education: A Student versus Employer Perspective", Marketing Intelligence and Planning, 1996, vol. 13, no. 2, pp. 47-52
    DEANS, K. R., A.BUTTERY, K.FLETCHER, "The Structure and Content of the Marketing Information System: A Guide for Management", Marketing Intelligence and Planning, 1988, vol. 6, no. 4, pp. 27-35

    Books

    KOTLER, P., S.BURTON, K. R.DEANS, L.BROWN, G.ARMSTRONG, Marketing, Pearson Education, 9th edition, Australia, 2012
    DEANS, K. R., P.KOTLER, G.ARMSTRONG, S.BURTON, L.BROWN, Marketing, Pearson Education, Australia, 2009

    Chapters

    GHANDOUR, A., K. R.DEANS, G.BENWELL, "Issues Facing Website Evaluation: Identifying a Gap" in Measuring Organizational Information Systems Success: New Technologies and Practices., Ed., Zakariya Belkhamza and Syed Azizi Wafa, chap. 12, pp. 233-252, 2012
    GHANDOUR, A., G.BENWELL, K. R.DEANS, "An Owners Perspective: Website Evaluation Criteria" in Measuring Organizational Information Systems Success: New Technologies and Practices., Ed., Zakariya Belkhamza and Syed Azizi Wafa, chap. 13, pp. 253-275, 2012

  • Proceedings from scholarly meetings

    DEANS, K. R., B.POTDAR, J., C.GUTHRIE, J.GNOTH, "Look After Your Staff and They’ll Look After You: Are Good Relationships the Key to Loss Prevention?", Recent Advances in Retailing and Consumer Services Science, 2017
    DEANS, K. R., S.AL-IMAMY, J.GNOTH, "An empirical investigation of Augmented Reality to reduce customer perceived risk", World Marketing Congress, 2017, Christchurch, New zealand
    DEANS, K., R., S.AL-IMAMY, J.GNOTH, "Augmented Reality: Use cases and future considerations in Marketing", International Conference on Leadership, Innovation and Entrepreneurship, 2016
    DEANS, K. R., S.ALIMAMY, J.GNOTH, "Augmented Reality: Use cases and future considerations in Marketing", International Conference on Leadership, Innovation and Entrepreneurship, 2016
    DEANS, K., R., J.GUTHRIE, J.GNOTH, B.POTDAR, "The Influence Of Changes In The Behaviour Of Shoplifters On Loss Prevention Management, Legislation And Law Enforcement", Recent Advances in Retailing and Consumer Services Science, 2016
    DEANS, K. R., C.FELZENSZTEIN, C.RODRIGUEZ, "Handle Country of Origin Effects With Care: Lessons for Researchers and Managers" in BALAS Proceedings, BALAS, 2016
    BEN NASR, I., K. R.DEANS, L.THOMAS, "The brand website`s potential for conditioning the experience of mental imagery: the role of website usability", ICTO 2016: Information and Communication Technologies in Organizations and Society, 2016
    BEN NASR, I., DEANS, K. R. (2015). The brand website's potential for conditioning the experience of mental imagery: the role of website usability. Global Fashion Management Conference.
    DEANS, K. R., FELZENSZTEIN, C. (2015). Internationalization of clustered firms: lessons from entrepreneurial wine family businesses in the Southern Hemisphere., BALAS (Business Association of Latin American Studies) (pp. 1-19). BALAS Conference.
    DEANS, K. R., FELZENSZTEIN, C. (2014). Internationalization of clustered firms: lessons from small countries of the south. Proceedings (pp. 1-19). Business Association of Latin American Studies (BALAS).
    DEANS, K. R., C.FELZENSZTEIN, "Handle "country of origin effect" with care: lessons for researchers and managers", Academy of Wine Business Research Conference, pp. 1-19, 2014, Geisenheim, Germany
    GHANDOUR, A., G.BENWELL, K. R.DEANS, "An "elevator pitch" value proposition for e-commerce websites of SMEs", Proceedings of the International Conference on e-commerce, e-administration, e-society, e-education and e-technology, pp. 59-68, 2013
    DEANS, K. R., GRAY, B. J. (2013). Improving the sustainability of market-oriented ventures in at-risk communities. (pp. 33-38). Social Business @ Anadolu International Conference.
    GARRY, T., K. R.DEANS, "Consumer resilience and the quest for alternate third places in post-quake Christchurch", Academy of Marketing Conference, pp. 1-7, 2013, United Kingdom
    TIGRA MOURA, F., K. R.DEANS, J.GNOTH, "Does the Localisation of Cultural Markers Affect User’s Destination image?", Conference Proceedings ENTER 2012 - e-Tourism Present and Future - services and applications, pp. 1-6, 2012, Sweden
    TIGRA MOURA, F., J.GNOTH, K. R.DEANS, "The effects of localising cultural values on tourisme destination websites on tourist's willingness to travel" in Tourism present and future services and applications, IFITT Conference, pp. 1-6, 2012, Sweden
    FELZENSZTEIN, C., E.GIMMON, K. R.DEANS, "International oriented clusters: lessons from Latin America", Business Association of Latin American Studies (BALAS), pp. 1-19, 2012, Brazil
    GNOTH, J., K. R.DEANS, "Developing the tourism experience model", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-7, 2012, Australia
    DEANS, K. R., C.FELZENSZTEIN, E.GIMMON, "Marketing collaboration changes in an export oriented cluster", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-7, 2012, Australia
    FELZENSZTEIN, C., K. R.DEANS, G.ECHECOPAR, "Marketing Strategy, Innovation and Externalities: The Case of the Chilean Wine Cluster" in Conference Proceedings, Business Association of Latin American Studies (BALAS), 2011, Chile
    CHAI, J. C., K. R.DEANS, S.BIGGEMANN, "The influence of acculturation on ethnic consumer relational behaviour in banking relationships", ACR Conference, 2011, China
    LOANE, S., K. R.DEANS, R. B.MC NAUGHTON, "Using the Internet to facilitate international marketing and international entrepreneurship research: Towards a netnographic approach" in Samoa 2 Conference, Proceedings, pp. 1-14, 2011
    GRAY, B., K. R.DEANS, A.COLLIER, M.AHN, R. B.MC NAUGHTON, "Improving SME innovation and commercialisation through university partnerships" in Managing Innovation for Sustained Productivity: creating advantage and resilience, 4th IPSIM Innovation Symposium, 2011, New zealand
    TIGRA MOURA, F., K. R.DEANS, J.XIE, "Website Globalisation: Analysis of Australian, Chinese and New Zealand University Websites", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-5, 2010, New zealand
    DEANS, K., R., A.HARN, M.PARACKAL, "Corporate Bogs in New Zealand: Motivations and Challenges", Australian & New Zealand Marketing Academy (ANZMAC), 2009
    DEANS, K., R., A.GHANDOUR, G.BENWELL, "The Impact of Customer Focus to the Success of Ecommerce Systems Among Small and Medium Enterprises: A Conceptual Framework", Australian & New Zealand Marketing Academy (ANZMAC), pp. 637-643, 2008
    DEANS, K., R., G.TANAKINJAL, B.GRAY, "Diffusion of Permission-Based Mobile Marketing: A Conceptual Model", Australian & New Zealand Marketing Academy (ANZMAC), 2007
    DEANS, K. R., T.GARRETT, S.MATEAR, B.GRAY, P.MCCOLE, P.OSBORNE, "PBRF, RAE, TQA & AdJ: Making Sense and Use of Academic Research", Academy of Marketing, pp. 1-8, 2004
    DEANS, K., R., M.WONG, S.TODD, "Consumer relational benefits and switching costs in Internet-based electronic markets: a conceptual exploration", Australian & New Zealand Marketing Academy (ANZMAC), 2003
    K., R.DEANS, M.WONG, S.TODD, "Factors contributing to online community members’ commitment: a conceptual model", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1779-1783, 2003
    DEANS, K., R., V.SHAW, S.MATEAR, B.GRAY, T.GARRETT, "Service Sector Competitiveness in New Zealand: An Integrated Approach", Australian & New Zealand Marketing Academy (ANZMAC), 2001
    DEANS, K., R., B.GRAY, T.GARRETT, V.SHAW, S.MATEAR, P.OSBORNE, K.KNIGHTBRIDGE, "Benchmarking Services Marketing & Management Practices", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-4, 2001
    DEANS, K., R., N.MACE, "The Internet Vs Traditional Media – Exploring the Communication of the America’s Cup", Academy of Marketing, pp. 1-8, 2001
    DEANS, K. R., S.ADAM, R.MUYLE, "A Three Country Comparison of Internet Marketing", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-7, 2001
    DEANS, K. R., J.BELL, D.DEMICK, "Internetalising Marketing Education" in International Marketing Conference of the American Marketing Association, American Marketing Association, pp. 274-281, 2000
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