Joëlle LAGIER-CURRAT

Joëlle LAGIER-CURRAT Research Active Faculty - Professor Emeritus
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    • Department
      Marketing Department
    • Languages
      French
    • Teaching specialisations
      Marketing
    • Areas of research
      Art, Culture, Luxury, Design, Museums, NTIC, Smart Cities, Wines
    • Campus
      La Rochelle

    Biography

    Joëlle LAGIER is professor emeritus (Phd and HDR) in the Marketing department at Excelia Business School. Graduate of EM Lyon and member of CERRIM and IRGO laboratory, University of Bordeaux IV-Montesquieu, her main research topics are on consumer behavior in the field of arts, culture and tourism. Her more specific fields of investigation concern aesthetic perception and experience in the fields of art, design and luxury as well as museum practice observed in adult and child audiences. Mobilizing more particularly today on the impact of new technologies in this context, she works in partnership with other internationally renowned institutions, such as the Scuola Superiore Sant'Anna in Pisa and the research group Art, Culture and Education at the Percro Laboratory with his colleague Nicola Bellini. Her two most recent publications deal with culture, tourism and smart cities as well as communication on wines with regard to the new amendment to the Evin law, alongside a book entitled: “ Cultural and creative organizations: evolutions and mutations ” published by Editions ISTE in 2020 and numerous articles in scientific journals such as Décisions Marketing, International Journal of Retail and Distribution Management and International Journal of Arts Management.

  • 2014

    Habilitation to direct research, Management Sciences, IAE de Caen Basse-Normandie, France

    2006

    Doctorate, Business Administration, Université de Bourgogne, France

    1999

    Diploma of Advanced Studies in Management, IAE de Caen Basse-Normandie, France

  • 2019

    Research Active Faculty - Professor Emeritus, Excelia, La Rochelle, France

    2015-2019

    Research Active Faculty - Full Professor, Excelia, La Rochelle, France

    2012-2014

    Programme director of MSc in arts management, NEOMA Business School, Rouen, France

    2009-2014

    Associate professor, NEOMA Business School, Rouen, France

    2008-2009

    Director of Postgraduate Programs and Continuing Education, Telecom Ecole de Management, Evry, France

    2003-2014

    Programme director of specialised master's "Corporate Communication Strategy", NEOMA Business School, Rouen, France

    1996-2008

    Associate professor, Rouen Business School, Rouen, France

  • Journal articles

    TRELOHAN, M., LAGIER-CURRAT, J., MONTARGOT, N. P. (2021). Les communautés en ligne accélèrent l’essor du voyage en solitaire chez les femmes. The Conversation.
    LAGIER-CURRAT, J., MONTARGOT, N. P., TRELOHAN, M. (2021). L'impact des réseaux affinitaires sur l'empowerment: le cas des backpackeuses voyageant en solitaire. Décisions Marketing (103), 135-153.
    BREHONNET, R., LAGIER-CURRAT, J. (2019). Quand "l'instruction à imaginer" fait évoluer la communication sur les vins. Décisions Marketing (93), 53-70.
    LAGIER-CURRAT, J., N. P.MONTARGOT, "Quelle est la vision des acteurs publics, institutionnels et privés sur l’intégration du tourisme dans la smart city ? ", Management & Avenir, February 2019, no. 107, pp. 15-35
    BELLINI, N., BERGAMASCO, M., BREHONNET, R., CARROZINO, M., LAGIER-CURRAT, J. (2018). Virtual Cultural Experiences : The Drivers of Satisfaction. Symphonya. Emerging Issues in Management, 2, pp. 52-65.
    LAGIER-CURRAT, J., " A la rencontre du style esthétique", Epistémé, 2018, vol. 19, pp. 3-24
    BEN NASR, I., J.LAGIER-CURRAT, Y.HALLEM, "Quel est le rôle de l'application mobile dans la valorisation de l'expérience muséale ?", Management & Avenir, March 2017, no. 92, pp. 87-108
    LAGIER-CURRAT, J., V.BARNIER (DE), K.AYADI, "J’aime mon musée : la perception esthétique des enfants et leur rapport à l’art", Management & Avenir, June 2015, no. 78, pp. 41-57
    BALLOFET, P., F.COURVOISIER, J.LAGIER-CURRAT, "From museum at the amusement park: opportunities and risks of eduvertissement", International Journal of Arts Management, Hiver 2014, vol. 16, no. 2, pp. 4-18
    BARNIER (DE), V., J.LAGIER-CURRAT, "La résistance à l'art contemporain : des attitudes et représentations des publics aux implications marketing", Décisions Marketing, October 2012, no. 68, pp. 47-57
    BARNIER (DE), V., J.LAGIER-CURRAT, "L'art et l'artisanat d'art en quête de réassurance : enjeu des labels et des ateliers", Décisions Marketing, January 2012, no. 65, pp. 9-19
    LAGIER-CURRAT, J., "Comment l'esthétique peut-elle contribuer à la réussite d'une stratégie marketing ?", Décisions Marketing, April 2009, no. 54, pp. 63-66
    LAGIER-CURRAT, J., B.GODEY, D.PEDDERZOLI, "A measurement scale of a esthetic style applied to luxury goods stores", International Journal of Retail and Distribution Management, 2009, vol. 37, no. 6, pp. 527-537
    LAGIER-CURRAT, J., P.EZAN, "How do children develop their aesthetic sensibility", Young Consumers, 2009, vol. 10, no. 3, pp. 238-247
    LAGIER-CURRAT, J., B.GODEY, "A scale for measuring aesthetic style in the field of luxury and art products", International Journal of Arts Management, 2007, vol. 9, no. 2, pp. 39-48

    Chapters

    RIMAUD, M.-N., J.LAGIER-CURRAT, "Etude de cas Le Louvre du 21ième siècle" in Etudes de cas en marketing., Sylvie Hertrich et Ulrike Mayrhofer Ed., Editions EMS, chap. III, pp. 156-181, 2017
    LAGIER-CURRAT, J., "L'expérience esthétique" in Recherches en marketing des activités culturelles., Isabelle Assassi, Dominique Bourgeon-Renault et Marc Filser Eds, Editions Vuibert, chap. 9, pp. 159-179, 2010

  • Proceedings from scholarly meetings

    BREHONNET, R., LAGIER-CURRAT, J., BOURGEON-RENAULT, D. (2023). Les effets de l’authenticité perçue de l’artiste dans le contexte d’une stratégie d’association marque/artiste. Workshop International Innovations, Culture et Tourisme 2023. -.
    BREHONNET, R., LAGIER-CURRAT, J., BOURGEON-RENAULT, D., COURVOISIER, F. (2022). Can the perceived authenticity of the artist be measured in the context of his association with a brand?. Mexico: 16th Conference AIMAC.
    LAGIER-CURRAT, J., "Why some objects more appealing than others to consumers : development of a measurement scale of aesthetic style for design products ?" in Actes, Global Marketing Conference, Tokyo, pp. 699, 2018, Tokyo, Japan
    LAGIER-CURRAT, J., "Comment gérer et développer un loisir perçu comme complexe ? Le rôle des dispositifs digitaux dans la stratégie muséale familiale,", 34ème Congrès International de Association Française du Marketing (AFM), Strasbourg, France., 2018, Strasbourg, France
    BELLINI, N., M.BERGAMASCO , R.BREHONNET, M.CARROZINO, J.LAGIER-CURRAT, "Réalité virtuelle et expérience culturelle : vers une analyse empirique de l'impact des nouvelles technologies", 4ème Conférence de l'Association Francophone du Tourisme, 2017, France
    LAGIER-CURRAT, J., N.MONTARGOT , "L'intégration du tourisme dans la Smart City : le cas de la ville de Nantes", 4ème Conférence de l'Association Francophone du Tourisme, 2017
    COURVOISIER , F., J.LAGIER-CURRAT, S.RANFAGNI , "Comprendre et construire l'authenticité dans le domaine des arts et de la culture", 15èmes Journées Normandes de Recherche sur la Consommation, 2016
    AYADI, K., G.GUINTCHEVA , J.LAGIER-CURRAT, "The screen behind the conversation... On the impact of digital device on children- adults interactions in museum visit", International Marketing Trends Conference, Symposium Turin, 2016
    BELLINI, N., M.BERGAMASCO, M.CARROZINO, J.LAGIER-CURRAT, "L'émergence et l'impact des nouvelles technologies virtuelles sur le patrimoine culturel", 3ème Conférence Association Francophone du Management du Tourisme, 2016
    COURVOISIER , F., J.LAGIER-CURRAT, S.RANFAGNI, "Comment établir un lien entre l'authenticité de l'artiste et de la marque ?", 2èmes Journées de recherche en Marketing du Grand Est, 2016
    BEN NASR, I., Y.HALLEM , J.LAGIER-CURRAT, "Technologies Mobiles : Impact et conséquences sur la valorisation de l’expérience muséale, ", 14èmes Journées Normandes de Recherche sur la Consommation, Angers, France., 2015
    BELLINI, N., M.BERGAMASCO, M.CARROZINO , J.LAGIER-CURRAT, "Emerging technologies for cultural heritage: the “consumer’s” perspective,", The Second Heritage, Tourism and Hospitality International Conference (HTHIC2015), Amsterdam, Netherlands., 2015
    LAGIER-CURRAT, J., "Authenticity of entrepreneurial artists : From revelation to self construction", 13th International Conference on Arts & Cultural Management, Aix en Provence, France., 2015
    BERNEMAN, C., J.LAGIER-CURRAT, "Investigating library usage: a qualitative approach" in Proceedings of 14th international congress trends., 14th international congress marketing trends, 2014, Venise, Italy
    LAGIER-CURRAT, J., V.BARNIER (DE), K.AYADI, "I love my museum: children's a esthetic perception of and relationship with art" in Proceedings of 14th international congress trends, 14th international congress marketing trends, 2014, Venise, Italy
    LAGIER-CURRAT, J., V.BARNIER (DE), "Marketing of arts or arts of marketing: how to break resistance. A study of cultural experts" in Proceedings of 42th EMAC Conference, 42th EMAC Conference , 2013, Istanbul, Turkey
    LAGIER-CURRAT, J., "Le style esthétique : caractéristique individuelle de la perception et du jugement" in 10e colloque international de l'ATM, 10e colloque international de l'ATM, 2012, Hammamet, Tunisia
    BARNIER (DE), V., J.LAGIER-CURRAT, "The challenge of marketing art: how to avoid resistance?" in 41th EMAC Conference, 41th EMAC Conference, 2012, Lisbonne, Portugal
    GODEY, B., J.LAGIER-CURRAT, "A esthetic style, individual characteristic of appreciation of a design object" in 41th EMAC Conference, 41th EMAC Conference, 2012, Lisbonne, Portugal
    LAGIER-CURRAT, J., M.TOUZANI, "Do multicultural a esthetic profiles really exist in the field of arts and design?" in 33th Informs Marketing Science Conference, 33th Informs Marketing Science Conference, 2012, Boston, USA
    BARNIER (DE), V., J.LAGIER-CURRAT, "Arts and Crafts: a new source of managerial inspiration for art?" in 40th EMAC Conference, 40th EMAC Conference, 2011, Ljubljana, Slovenia
    LAGIER-CURRAT, J., "Are there any multicultural a esthetic profiles?" in 40th EMAC Conference, 40th EMAC Conference, 2011, Ljubljana, Slovenia
    BALLOFET, P., F.COURVOISIER, J.LAGIER-CURRAT, "Du musée au parc d'attractions : opportunités et risques de l'éduvertissement" in 10th international conference on Arts & Cultural Management, 10th international conference on Arts & Cultural Management, 2011, Anvers, Belgium
    EZAN, P., J.LAGIER-CURRAT, "Aesthetic perception among adolescents: application to advertissements" in 39th EMAC Conference, 39th EMAC Conference, 2010, Copenhague, Denmark
    EZAN, P., J.LAGIER-CURRAT, "The aesthetic experience: characteristics and consequences for consumer attitudes and behaviour: application to children between 7 and 12 years old" in 31nd Informs Marketing Science Conference, 31nd Informs Marketing Science Conference, 2010, Cologne, Germany

    Papers presented at academic or professional meetings

    BEN NASR, I., Y.HALLEM, J.LAGIER-CURRAT, "Quelles contributions de l’application mobile à l’expérience muséale ? Le point de vue des utilisateurs" in colloque de l'Association Tunisienne de Marketing, 2016, Hammamet

    Press articles

    MONTARGOT, N. P., LAGIER-CURRAT, J., TRELOHAN, M. (2022). Les backpackeuses en plein essor, grâce aux communautés en ligne., France.
    MONTARGOT, N. P., TRELOHAN, M., LAGIER-CURRAT, J. (2021). Les communautés en ligne accélèrent l’essor du voyage en solitaire chez les femmes., France.
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