Experiential marketing can be defined as all the systems and actions used to make an experience more or less memorable for the customer or potential customer.
Within the framework of the experiential marketing course taught by Professor Imed Ben Nasr, Year 2 Master in Management students had to invent a concept store whose universe, the values of experience and the proposed offer were inspired by feelings and imagination aroused by a song, the starting point of their work.
Watch a video of one of the student presentations:
Find out more about the Master in Management
