For the third consecutive year, students on the Master of Science (MSc) Global Luxury & Fashion Management programme had the task of developing the strategy of a local company by proposing real solutions through a Brand Day.
This year, our students worked on a project for Beneteau a company that has been manufacturing sailing boats and motor boats since 1884. This project gave our students the opportunity of discovering the luxury industry whilst participating in the strategic thinking around the different issues of the brand.
We will have the pleasure of welcoming Beneteau on 3rd December along with Valentin Massu, a high-level sailor and graduate of Excelia Business School’s MSc.
