Whatever the sector, marketing professions are vital to business growth. The art of marketing means knowing how to identify a need and, of course, how to sell and market a product… but not only! It also involves identifying target customers and deciding on the best way to reach them and communicate with them!
Whether you dream of a marketing career in a large corporation or in a promising start-up, find out about the careers for which there will be employment opportunities!
A careers quiz to help you choose the right job!
But what exactly is marketing all about?
As mentioned above, marketing encompasses all the different tasks that have to be carried out before a product or service can be created. It includes a whole range of aspects to be considered and, as such, there are different types of specialist marketing careers, e.g. Digital Marketing, Product Marketing, Event Marketing, Content Marketing, etc. After all, nowadays it needs all of the above to develop brand appeal and sell a product! Here are a few specific jobs from the wide spectrum of possible marketing professions!
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PRODUCT MANAGER
Without a Product Manager, there would be no product. Product Managers are expected to have a thorough knowledge of the market and the competition, so as to meet customer expectations as closely as possible. Once market needs have been identified, they are responsible for all aspects of the product life cycle, from creation to sales, including packaging and design.
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CUSTOMER RELATIONSHIP MANAGER (CRM)
What would a company be without its loyal customers? In today’s competitive world, good customer relations are essential. That’s why companies recruit Customer Relationship Managers to ensure customer satisfaction. If you have excellent interpersonal skills and enjoy problem-solving, then this could be the job for you!
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MARKETING RESEARCH MANAGER
An analytical mind, comfortable with figures, an ability to summarise… these are the qualities needed to become a Marketing Research Manager. Working alongside the Product Manager, a Marketing Research Manager’s job is to accurately study customer expectations in order to assess the risks associated with launching a particular product. They help with decision-making and segmenting the market to find the ‘right’ customer for a given product.
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BRAND CONTENT MANAGER
With the emergence of social media and the internet, companies simply cannot afford to ignore these channels of communication. However, brand content is much more than simply placing an advertising banner; it enables brands to communicate with customers in a much more effective and personal way. Brand Content Managers act as intermediaries between brands and their target markets, by developing and coordinating a range of high value-added editorial content (articles, videos, podcasts) that will bring the company closer to its customers.
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DATA ANALYST
The advent of digital technology means that companies can now collect (a great deal of) data on consumer habits. But without a dedicated Data Analyst to organise and interpret this data, there is little value to be gained. Part statistician, part coder (sometimes creating algorithms to collect and analyse data), today’s Data Analyst is an increasingly valuable member of a marketing team.
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EVENTS PROJECT MANAGER
Working in marketing doesn’t necessarily mean being glued to a computer screen all day! If you enjoy working with people, are creative and practical, and have a flair for logistics, then Events Project Manager could be the perfect job for you. Organising a brand-building or a team-building event... the job remit and responsibilities are numerous.
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SEO MANAGER
Search engines have a logic all of their own! That’s why companies need an SEO (Search Engine Optimisation) expert to maximise their chances of appearing in the first few results of a search engine request. If search engines, keywords, and editorial strategy are all familiar to you, then this could be your dream career!
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E-COMMERCE MANAGER
Passionate about sales? Working in a role that combines the web and marketing, E-commerce Managers are responsible for managing a company’s online sales of products and services. Their objective is to optimise digital channels in order to boost sales by developing a digital and sales strategy that encompasses user experience, search engine optimisation, community management, and emailing.
So, which marketing profession appeals most? If you have any questions about your future studies or which Excelia programme is right for you, please don’t hesitate to contact our teams!
